Who’s to blame for the social media campaign

November 19, 2009

The current Toyota social media “pitch off” has created debate far and wide across the Interwebs (background here). It has even attracted the attention of leading global industry analyst Jeremiah Owyang. In many ways, the topic  has become a philosophical debate on “proper” corporate social media implementation. In one corner we have the purists (with [...]

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A case study in what social media can’t do…

November 5, 2009

The words “social media expert/guru/strategist” are practically insults these days. And you’d have to say with fairly good reason. The web is awash with “social media experts” making bold claims of how it will change  business  and marketing as we know it. And to a certain extent they’re right. It has made businesses more accountable [...]

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Manweek: Another project worth talking about

October 27, 2009

A couple of weeks ago I wrote a post entitled 10 social media projects worth talking about, highlighting the great work a number of charities were doing online. Today I have another project to add to the list. It’s a project I’ve had a personal involvement with – Manweek. Manweek was a concept created by [...]

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Is social now a compulsory SEO skill?

October 21, 2009

SEO and social have been interrelated disciplines for years. Good social media execution drives positive SEO results. In fact, I read recently that 28% of search results are social sites. Yet they’re still two distinct arts. One aims to satisfy robots (SEO). The other aims to satisfy/engage humans (social). Many comtemporary SEOs have picked up [...]

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Podcast with Small Business Big Marketing

October 20, 2009

I recently had the pleasure of doing an interview with Tim Reid & Luke Moulton from Small Business Big Marketing. The boys were nice enough (or silly enough) to ask me to be a guest on their show, which was a lot of fun. Tim & Luke’s excellent podcast series focus on practical tips that [...]

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10 social media projects worth talking about

October 8, 2009

With the whole Vegemite/iSnack 2.0 saga now (hopefully) behind us , it’s time for Australia to move on and focus on things that really matter. Because despite the national outrage, let’s try to remember it was little more than a campaign to change a brand name. Kraft weren’t changing the world. But lots of people [...]

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Forget #Vegefail How about #SocialMediaMarketerFail

September 29, 2009

By now most Aussies will have caught wind of Vegemite’s new product launch, which coincided with the AFL Grand Final over the weekend. The product name, which was handpicked from over 40,000 crowdsourced entries, was infamously announced as “iSnack 2.0″. Strange, and perhaps even a little lame, but cause for a groundswell of mass brand [...]

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Is Twitter killing the inbound link?

September 23, 2009

My monthly post over at SEO Scoop has just been published, in which I pose the question of whether Twitter is causing the death of the inbound link. It follows on from a post Darren Rowse published recently that pondered whether inbound links were in fact becoming an endangered species. My theory on the matter [...]

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Letting go of outdated marketing tactics

September 10, 2009

“On the web, you are what you publish” is one of my favourite quotes from David Meerman Scott (or anyone else for that matter). He describes it as his “money quote” and I tend to agree. Because it perfectly describes the new approach to marketing in the digital era. The web has radically changed consumer [...]

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Putting a TV ad on Youtube does not make it viral

August 26, 2009

Ok. This one has been bugging me for a while (yes… grumpy James is back). Putting existing marketing content (aka television commercials) into social networks such as YouTube is not social media marketing/viral marketing. It’s recycling. ANZ is the latest to tout their ‘viral’ campaign via Creative mag (hat tip to @nextbrett from Digital [...]

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