It’s been a little quiet round here of late. But it hasn’t been out of total and utter laziness, as I have been writing for the shiny new Next Digital blog. The links to my recent posts are below if you want to go check them out:
Some organisations shouldn’t bother advertising. Plain and simple. Banks are a primary candidate (warning – incoming rant!). Over the last few weeks, the Commonwealth Bank has unveiled a series of self-indulgent TV spots, the first of which can be seen below:
Anticipating and predicting the future of different media formats (or lack thereof) is a favourite sport for many online commentators. Yet it can be difficult to predict who truly has the experience to add real validity to their insights/claims. So when I had the chance to speak to a man who has nailed both the radio and literature industries, I was keen to take it. Joel Roberts is a former prime time radio host who now runs a communications consulting firm with a particular focus on the development of media strategies for publishers and authors. Joel will be in Australia shortly for the Wealth from Marketing Seminar, and took some time out to answer a bunch of questions relating to the future of media. [click to continue…]
I love a good analogy! And while the field of SEO certainly isn’t short of them, I’ve just added another to the list in a guest post over at Search Engine People. In the post I posit that SEO is just like property development. Of couse it is I can hear you saying! Or perhaps not… For further clarification, you’ll just have head on over to Search Engine People. And then it’ll all become quite clear… I promise!
Last week I wrote about content phobia. And coincidentally, last week I also saw one of the most breath taking live performances of my life, by a group of artists called Drum Tao. The show blends ancient Japanese percussion with martial arts. And yes… it’s just as cool as it sounds. For a taste, check [...]
Phobias are a fact of life. Amongst other things, I’m petrified of spiders, sharks and the thought of having children (eek)! Everyone has phobias, even if they won’t admit it. Phobias are common within the workplace as well. Fear of change haunts many people. Others are terrified of public speaking. And some are scared of [...]
A week or so ago Twitter unveiled its latest attempt to transform itself into a viable (aka profitable) business. Naturally, Twitter’s monetisation strategy is built upon advertising. Its latest product has been dubbed ‘Promoted Trends‘, which as the name suggests enables companies to buy their way into Twitter’s trending topics. It follows hot on the [...]
Online trolls are an unfortunate reality of the web. The combination of simple publishing tools (forums, blogs etc) and total anonymity creates the perfect breeding ground for keyboard warriors to flourish. Almost every online community experiences some form of trolling behaviour. And the Australian media/marketing community is no different. Indeed, we have our very own [...]
Everyone knows that link building is a fundamental activity for any SEO program (or at least everyone who works on the web). Yet the topic of link optimisation gets relatively minuscule airplay in comparison, which is kinda weird when you consider the whole purpose of SEO is optimisation. In essence, link optimisation refers to the [...]
It’s been a long time since my last post. As many of you would know, that’s because I’ve been busy tying the knot with my beautiful wife (as per my last post). So what better way to reacquaint myself than with a rant against the very industry that has utterly consumed my life for the [...]
