by James Duthie on February 2, 2010
The following is a guest post by Joseph Eitan of Photo Paper Direct. The post provides invaluable SEO tips on how to optimise an ecommerce site. And Joseph should know because he’s been selling photo paper online since 2002.
Website optimization is the process of increasing the number of website visitors originating from the search engines through unpaid (aka organic) search results. For an e-commerce website, optimizing for organic traffic is essential as a long term marketing strategy because the traffic is free (unlike sponsored ads for example). Here are 7 advanced e-commerce website optimization tips you should pay attention to:
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by James Duthie on January 23, 2010
So last week AIMIA (Australia’s leading digital industry body) announced the finalists for their 16th awards, perceived by many as the most illustrious in the industry. I’ve always considered industry awards to be a bit of a wank, proving only what a narcissistic bunch we marketers truly are. But nevertheless, I was keen to head on over there to view the work judged to be the best our country had to offer. And my initial reaction? Disappointment. Not in the quality of work selected, as much of it is excellent at face value. But therein also lies the problem. Face value. It seems as if it’s all we’re judging upon here. Flashturbation was a word that quickly came to mind when viewing some of the nominees. Which left me wondering… why aren’t our premier awards based upon actual results rather than creative execution? This is not advertising. Digital is THE accountable medium right? So shouldn’t we practice what we preach and reward work based upon real tangible outcomes…?
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by James Duthie on January 20, 2010
Happy birthday to me. Yes… just last week my humble little blog celebrated its second birthday. Huzzah! To commemorate my first birthday I published a post outlining the key lessons from my first year of blogging. It turned out to be quite popular. Who’d of thought? So second time round I thought I’d honour that tradition and share the key lessons from my second year in the game. So without further adieu, here they are…
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by James Duthie on December 21, 2009
Well… it’s that time of year again folks. No… not Christmas silly. I mean the end of the year. And that can only mean one thing. Predictions! Yup… it’s that time of year when everyone in the industry seems to get infected with some form of temporary insanity that makes them believe that they are the reincarnation of Nostradamus. Never one to be outdone, I’ve decided to join the fun this year and put together a list that I’m sure you’ll agree provides the most unbelievably accurate predictions for the web in 2010. So… without further adieu let’s take a look into that crystal ball of mine!
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