by James Duthie on July 1, 2009
My latest monthly post for SEO Scoop has just been published. The post addresses the sometimes tricky topic of social media measurement. While online marketing has always thrived on accountability, social media takes marketers beyond the comfort zone of direct response and into a world of more fuzzy objectives related to attitudinal shifts and customer retention. But this does not mean marketing initiatives cannot be measured. And in the post I show how I constructed tangible metrics around some fuzzy marketing objectives, with the help of a few specific tools.
Check out ‘Getting a measure on social media metrics‘ now. And for an even more comprehensive review of specialist social media measurement tools, check out this presentation (hat tip Gavin Heaton).
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by James Duthie on June 22, 2009
As a guy who has either studied or worked in marketing for the past 10 years, I’m often astonished at my own personal attitude towards most marketers. I hate them! I throw out every piece of direct mail before looking at it. I refuse to get a land line connected at my house, because I know that anyone who really knows me will call me on the mobile/cell (death to telemarketers!). I even shirk people trying to give me free product samples at the train station… even if I want what they’re giving away. On the surface I am a massive walking contradiction. A marketer who hates marketers. But of course, there’s a little bit more to the story than that. I don’t hate all marketers. I just hate the ones who try to interrupt me…
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by James Duthie on June 4, 2009
If there’s one thing in life that I love as much as the web, it’s Australian rules football (also known as AFL). Indeed, I often like to tease my fiance to be that she’ll always be number two in my life behind my beloved team; the Bombers. So it has been with great intrigue that I’ve followed a particular case that brought the two great loves of my life together… albeit in the ugliest of manners. While the story itself broke weeks ago, I have been watching it unfold patiently waiting for the conclusion to the saga. In the end, it evolved into a classic case study of how not to manage a brand’s reputation online.
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by James Duthie on June 3, 2009
After slacking off in May, I’ve taken back my regular spot on SEO Scoop in June. My post this month provides a beginner’s guide to marketing on Twitter (with help from my pal Matt Edge). The post provides guidance and case studies to those marketers unsure of how they can intergrate Twitter into their business. Six core marketing applications are outlined including customer support, research, informing, promoting, building word of mouth & branding.
Check out ‘A beginner’s guide to Twitter marketing‘ now
