by James Duthie on January 26, 2012
Earlier in the week the guys at SEN Sports Radio asked me to come on the show and talk about Sports Apps. Which of course I was happy to do given my love of everything sport. In the interview we chatted about some of the better apps in the Australian market including recent apps developed by Cricket Australia and the Australian Open Tennis. I also discussed why I thought the AFL's app from last year was a disappointment. To listen to the interview, just click on the link below.
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by James Duthie on December 5, 2011
Perhaps the most exciting trend in digital marketing right now (in my opinion at least) is the convergence of digital content into real world experiences. For a long time, Augmented Reality and QR Codes have promised so much, yet delivered very little from a practical perspective. But it seems times are changing, because a bunch of ingenious campaigns have emerged this Christmas that utilise the technology in a brilliant manner. Whether it's the Christmas spirit or not, it seems marketers are now beginning to grasp how to use digital content to supplement real world experiences. Let's take a look at a couple of the best campaigns over the last month or so…
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by James Duthie on November 8, 2011
Forget Facebook vs Google+. There's another war being waged on the web right now that makes for far better viewing. It's the war to claim the mobile payment space. Yes… payments. It may not sound like the sexiest of battles, but there's some serious innovation at the moment from some of the digital industry's biggest players. From credit cards, to banks to Google, everyone wants a piece of the action. So sit back, take a seat (and maybe some popcorn), and let's take a look at what's happening!
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by James Duthie on October 3, 2011
Ahoy there. It's been a while between drinks. But I have finally got my ass in to gear and written another post. And it may just be my bravest yet. It's a confession you see. And one that I'm not proud of. But to find out what it is you'll have to head on over to Search Engine People, where it was recently published.
