by James Duthie on March 3, 2010
I’m fascinated with the way new media channels mould new consumer behaviours. Yet one thing that tends to annoy me are claims that a new media channel will kill off an existing one. Foursquare is supposedly a Twitter killer. Online video is sure to kill television. Heck… the trend dates back decades! Remember… video killed the radio star! The reality is that these claims are almost 100% bullsh#t. Media channels rarely die. Rather, they evolve. And the web is helping shape that evolution, breathing new life into existing channels. Two recently released research reports validate this theory by providing insight into how the web is changing media consumption habits. The results are sure to surprise anyone who believes “old school/mainstream” media formats are living on borrowed time…
[click to continue…]
I couldn't help noticing you're new round here. If you like what you read, why not subscribe to my RSS feed. It's what all the cool kids are doing
by James Duthie on February 25, 2010
Last week I wrote about how a number of Australian sports organisations were using real-time data to deliver awesome digital experiences. But while the sports industry is leading the way, there are countless others that could be harnessing the demand for real-time information. And make no mistake, the web is going real-time. Twitter started the trend, and now the mobile web is launching it into full flight. I’m no Apple fanboy, but iPhone has quite literally changed consumer behaviour by introducing the mobile web to the masses. Last week a study from Ruder Finn emerged analysing the usage patterns and needs of mobile Internet users. And unsurprisingly, real-time information was at identified as a primary need of mobile Internet users. The rise and rise of the mobile web was further compounded by wi-fi provider JiWire, who recently revealed that 56% of their connections were made via mobile handsets! And when consumer trends emerge, businesses follow. So I thought it’d be fun to take a look at the businesses that have taken the early lead in the real-time race, and those that are lagging behind…
[click to continue…]
by James Duthie on February 18, 2010
A couple of weeks ago I had a bit of a crack at AIMIA over their nominees for this year’s digital awards. However, one nomination I think they got 100% right was the AFL. In fact, the Australian sporting industry in general is leading the way in the development of innovative digital products and experiences (along with the not-for-profit sector). I’ve already spoken at length about excellent work the Essendon Fooball Club is doing in the digital realm. But many sporting organisations are also harnessing a massive demand for real-time information, and delivering digital products to meet those needs. So today I thought I’d shine the light on a number of the best local examples…
[click to continue…]
by James Duthie on February 2, 2010
The following is a guest post by Joseph Eitan of Photo Paper Direct. The post provides invaluable SEO tips on how to optimise an ecommerce site. And Joseph should know because he’s been selling photo paper online since 2002.
Website optimization is the process of increasing the number of website visitors originating from the search engines through unpaid (aka organic) search results. For an e-commerce website, optimizing for organic traffic is essential as a long term marketing strategy because the traffic is free (unlike sponsored ads for example). Here are 7 advanced e-commerce website optimization tips you should pay attention to:
[click to continue…]
