I rarely plug internal projects on my personal blog as I think it can come across as a little vain. But as an avid sports nut who has written about digital sports marketing many times in the past (and rambles on constantly about AFL on Twitter), I think this one's probably relevant. Next Digital has been the digital partner for the MCG for at least 3 years, and late last week we helped them launch their first iPhone application:
The app provides a bunch of useful features for sports fans to enhance their experience when they visit the ground, including:
- A seating locator tool enabling patrons to find their seat, along with their friends' seats
- Real time car park updates, which anyone who has ever driven to the MCG on gameday will understand the value of
- A facility locator map (especially essential for those of us who need to find both a bar and a bathroom during the game!)
- Integrated social features including photo sharing and Facebook Places check ins (side note – with over 75,000 check ins the MCG in amongst Australia's most checked-in venues)
Aside from that there's a bunch of other standard features such as news, travel information & travel information.
If you're a sports fan like me, you can download the app from the App Store now.