The best list of 2010 predictions ever!

December 21, 2009

Tweet Well… it’s that time of year again folks. No… not Christmas silly. I mean the end of the year. And that can only mean one thing. Predictions! Yup… it’s that time of year when everyone in the industry seems to get infected with some form of temporary insanity that makes them believe that they […]

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A case study in small business social media marketing

December 16, 2009

Tweet As more and more businesses jump into social media, case studies and success stories are becoming more prevalent. Yet despite the fact that small businesses are often just as entrenched as big business, the little guys are significantly underepresented when it comes to case studies. Today we’re going to fix that. I connected with […]

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Is there any real cash in social media?

December 10, 2009

Tweet It’s times like these I’m glad I’m not a budding social media strategist (FYI… I’m a web strategist… and yes there’s a difference… I advise on social media as an element of a total digital strategy… but I digress). You see, one of Australia’s highest profile specialist social media agencies – The Population – […]

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Proof that banner advertising doesn’t actually suck?

December 3, 2009

Tweet Banner advertising sucks! That’s been my view ever since I got into the online marketing world. Indeed, I frequently tease anyone who works with banners on just how ineffective their weapon of choice is. And I’m rarely proven wrong. As a web strategist, I advise clients on how to leverage each web channel (search, […]

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Who’s to blame for the social media campaign

November 19, 2009

Tweet The current Toyota social media “pitch off” has created debate far and wide across the Interwebs (background here). It has even attracted the attention of leading global industry analyst Jeremiah Owyang. In many ways, the topic  has become a philosophical debate on “proper” corporate social media implementation. In one corner we have the purists […]

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A case study in what social media can’t do…

November 5, 2009

Tweet The words “social media expert/guru/strategist” are practically insults these days. And you’d have to say with fairly good reason. The web is awash with “social media experts” making bold claims of how it will change  business  and marketing as we know it. And to a certain extent they’re right. It has made businesses more […]

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Manweek: Another project worth talking about

October 27, 2009

Tweet A couple of weeks ago I wrote a post entitled 10 social media projects worth talking about, highlighting the great work a number of charities were doing online. Today I have another project to add to the list. It’s a project I’ve had a personal involvement with – Manweek. Manweek was a concept created […]

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Is social now a compulsory SEO skill?

October 21, 2009

Tweet SEO and social have been interrelated disciplines for years. Good social media execution drives positive SEO results. In fact, I read recently that 28% of search results are social sites. Yet they’re still two distinct arts. One aims to satisfy robots (SEO). The other aims to satisfy/engage humans (social). Many comtemporary SEOs have picked […]

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Podcast with Small Business Big Marketing

October 20, 2009

Tweet I recently had the pleasure of doing an interview with Tim Reid & Luke Moulton from Small Business Big Marketing. The boys were nice enough (or silly enough) to ask me to be a guest on their show, which was a lot of fun. Tim & Luke’s excellent podcast series focus on practical tips […]

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10 social media projects worth talking about

October 8, 2009

Tweet With the whole Vegemite/iSnack 2.0 saga now (hopefully) behind us , it’s time for Australia to move on and focus on things that really matter. Because despite the national outrage, let’s try to remember it was little more than a campaign to change a brand name. Kraft weren’t changing the world. But lots of […]

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