Back to Basics with Link Optimisation

June 11, 2010

Tweet Everyone knows that link building is a fundamental activity for any SEO program (or at least everyone who works on the web). Yet the topic of link optimisation gets relatively minuscule airplay in comparison, which is kinda weird when you consider the whole purpose of SEO is optimisation. In essence, link optimisation refers to […]

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An industry of (almost) pure evil

May 20, 2010

Tweet It’s been a long time since my last post. As many of you would know, that’s because I’ve been busy tying the knot with my beautiful wife (as per my last post). So what better way to reacquaint myself  than with a rant against the very industry that has utterly consumed my life for […]

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Missing in Action

March 31, 2010

Tweet You may have noticed it’s been a little quiet around here lately… or you may not have. Anywhoo… there has been a reason for the lack of activity, and a good one at that. You see, it’s just over three weeks until I tie the knot with my bride-to-be. And as anyone who has […]

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4 reasons marketers should stay away from Chatroulette!

March 25, 2010

Tweet It’s official. Chatroulette is the hottest thang on the web right now! The buzz machine has rapidly filtered through to the mainstream media, who seem to have found a (temporary?) alternative to the Twitter hype. comScore data tells us Chatroulette’s user base increased 900% to almost a million US users in February. Whoa! And as we all […]

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TV and newspapers aren’t dying – they’re evolving

March 3, 2010

Tweet I’m fascinated with the way new media channels mould new consumer behaviours. Yet one thing that tends to annoy me are claims that a new media channel will kill off an existing one. Foursquare is supposedly a Twitter killer. Online video is sure to kill television. Heck… the trend dates back decades! Remember… video […]

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Who’s winning the real-time race?

February 25, 2010

Tweet Last week I wrote about how a number of Australian sports organisations were using real-time data to deliver awesome digital experiences. But while the sports industry is leading the way, there are countless others that could be harnessing the demand for real-time information. And make no mistake, the web is going real-time. Twitter started […]

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7 awesome digital sports apps

February 18, 2010

Tweet A couple of weeks ago I had a bit of a crack at AIMIA over their nominees for this year’s digital awards. However, one nomination I think they got 100% right was the AFL. In fact, the Australian sporting industry in general is leading the way in the development of innovative digital products and […]

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7 Online Optimisation Tips for Ecommerce Web Sites

February 2, 2010

Tweet The following is a guest post by Joseph Eitan of Photo Paper Direct. The post provides invaluable SEO tips on how to optimise an ecommerce site. And Joseph should know because he’s been selling photo paper online since 2002. Website optimization is the process of increasing the number of website visitors originating from the […]

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Hey AIMIA – This is digital not advertising

January 23, 2010

Tweet So last week AIMIA (Australia’s leading digital industry body) announced the finalists for their 16th awards, perceived by many as the most illustrious in the industry. I’ve always considered industry awards to be a bit of a wank, proving only what a narcissistic bunch we marketers truly are. But nevertheless, I was keen to […]

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The 3 key lessons from my second year of blogging

January 20, 2010

Tweet Happy birthday to me. Yes… just last week my humble little blog celebrated its second birthday. Huzzah! To commemorate my first birthday I published a post outlining the key lessons from my first year of blogging. It turned out to be quite popular. Who’d of thought? So second time round I thought I’d honour […]

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