Everyone knows that link building is a fundamental activity for any SEO program (or at least everyone who works on the web). Yet the topic of link optimisation gets relatively minuscule airplay in comparison, which is kinda weird when you consider the whole purpose of SEO is optimisation. In essence, link optimisation refers to the process of optimising existing links to extract maximum SEO benefit. It can be a rich exercise, and is the topic of my guest post over at Search Engine People.
Check out – Back to basics with link optimisation
{ 1 comment… read it below or add one }
Very true. Spending a little time researching and optimising existing links can be a very worthwhile endeavour. Links tend to gain trust & value over time whereas many new links you establish will not provide immediate benefit.