Let’s get one thing straight… I hate Twitter. I know it’s hard to hate something you’ve never used, but the concept just seems completely lame to me. Anyone who’s seen my blogging diary would know that my free time is very limited. So why on earth would I want to enter the Twitter-verse? Do I really need to endure constant interruptions of inane small talk…? Certainly not! Indeed, while Twitter mania reached a frenzy over the last 12 months, I have remained the epitome of an anti-micro blogger. That is, until now…
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Tis’ the season to be guest posting. Today I’ve posted to my good friend Steven Bradley’s blog - Van SEO Design. My post takes a light hearted look at the evolution of SEO over the past decade, and the new skill set required by today’s SEO professionals. Plus, I poke a little fun at search geeks. So get on over there when you’ve got a chance, and check out some of Steven’s fine work while you’re at it.
Authority. We all want it. Authority is sexy. Practically every blogger is chasing it in some way, shape or form. Authority brings power, respect, visibility, opportunities and loyal followers.
But establishing authority isn’t easy. I’d know… because I don’t have any. As a newbie to the blogosphere, I’m like millions of others out there trying to be seen and heard. Echo…echo… echooo
So how do you create authority?
Just when you thought the linkbait saga had started to die a slow death… it seems Lyndon Antcliff may be at it again in the unlikely location of the land down under. Perhaps looking to avoid the fallout from the money.co.uk linkbait scandal, rumours are rife that Lyndon has flown into Australia to continue to work away from the intense spotlight. Indeed, some are even suggesting he has converted to offline media in an attempt to keep a low profile. However, despite his best efforts to remain anonymous, a recent marketing campaign has all the imprints of a Lyndoman special…
Hey peeps. I’m at it again… this time guest posting with everyone’s favourite social butterfly - Shana Albert. If you’ve ever hung around the traps at Sphinn you’ll be certain to recognise Shana. If not, do yourself a favour and check out her fantastic social media blog. My post discusses the concept of karma within social media and the effect positive behaviour has on social media success. For those of you looking to boost your own social media karma, please consider helping Shana out with a guest spot of your own.
The Internet is still a relatively new tool in the marketing mix. Sure… it’s been commercialised for over a decade, but it’s a mere baby when compared to TV, radio and print. As a result there’s a LOT of business people (and even marketing people) with more dollars than Internet marketing sense. So they come to us for help. They come to us with their problems… and their grand ideas. The only problem in this equation is sometimes their ideas really suck. So what happens when they’re not willing to deviate from their totally sucky plans…? Do we take their cash and implement a plan we know won’t work? Or do we take an ethical stance and tell them to take their ideas elsewhere…?