Forget #Vegefail How about #SocialMediaMarketerFail

September 29, 2009

Tweet By now most Aussies will have caught wind of Vegemite’s new product launch, which coincided with the AFL Grand Final over the weekend. The product name, which was handpicked from over 40,000 crowdsourced entries, was infamously announced as “iSnack 2.0″. Strange, and perhaps even a little lame, but cause for a groundswell of mass […]

24 comments Read the full article →

Is Twitter killing the inbound link?

September 23, 2009

Tweet My monthly post over at SEO Scoop has just been published, in which I pose the question of whether Twitter is causing the death of the inbound link. It follows on from a post Darren Rowse published recently that pondered whether inbound links were in fact becoming an endangered species. My theory on the […]

3 comments Read the full article →

Letting go of outdated marketing tactics

September 10, 2009

Tweet “On the web, you are what you publish” is one of my favourite quotes from David Meerman Scott (or anyone else for that matter). He describes it as his “money quote” and I tend to agree. Because it perfectly describes the new approach to marketing in the digital era. The web has radically changed […]

26 comments Read the full article →

Putting a TV ad on Youtube does not make it viral

August 26, 2009

Tweet Ok. This one has been bugging me for a while (yes… grumpy James is back). Putting existing marketing content (aka television commercials) into social networks such as YouTube is not social media marketing/viral marketing. It’s recycling. ANZ is the latest to tout their ‘viral’ campaign via Creative mag (hat tip to @nextbrett from Digital […]

12 comments Read the full article →

Get ready for Social Media Master Class

August 24, 2009

Tweet As some of you would already know, I’ve been actively involved in the upcoming Social Media Master Class event with US author & marketing strategist David Meerman Scott. It’s now less than two weeks until the event and I for one am looking forward to it immensely. David sits comfortably amongst the best marketing […]

5 comments Read the full article →

Is bribery necessary for social media success?

August 20, 2009

Tweet A few weeks ago Wrigley’s gum launched an ambitious social media marketing campaign for its new brand of chewing gum – 5 gum. I love it when I see established Aussie brands experimenting in social media, because there’s not a whole lot of precedent, yet there’s an army of critics ready to pounce on […]

12 comments Read the full article →

Meet Australia’s most savvy social media marketers

August 13, 2009

Tweet If you’ve been reading this blog for a while you’ll know I’m prone to the occasional rant. And one of my more frequent musings is the conservatism of Australian businesses towards social media. But rather than cracking that old chestnut open again, today I’m going to tell a happy tale of social media excellence. […]

19 comments Read the full article →

Is image optimisation overrated?

July 29, 2009

Tweet That’s the question I pose over at SEO Scoop for my latest guest post. You see, I’m a bit of an image thief (though not quite in a criminal manner). I like to “borrow” pics from Google Images to use in client presentations. Yet I don’t display the same type of loyalty to image […]

2 comments Read the full article →

Book Review: Connection Generation

July 28, 2009

Tweet This post has been a long time coming. It seems like an eternity ago that my pal Trevor Young sent me a copy of Connection Generation by Iggy Pintado to read. And I’m certainly at the back of the queue when it comes to reviewing the book, with people such as Lucio Ribeiro and […]

3 comments Read the full article →

A tale of two Twitter wankers

July 23, 2009

Tweet I must admit, I hate the way people add ‘Tw’ to the start of an existing word to describe it in context of Twitter (Eg Tweeple). But I think I may have just helped to popularise the term ‘twanker’, also known as a Twitter wanker. I’ve just written a post for my good pal […]

0 comments Read the full article →

← Previous Entries

Next Entries →