Is image optimisation overrated?

by James Duthie on July 29, 2009

That’s the question I pose over at SEO Scoop for my latest guest post. You see, I’m a bit of an image thief (though not quite in a criminal manner). I like to “borrow” pics from Google Images to use in client presentations. Yet I don’t display the same type of loyalty to image providers as I do to standard web publishers. I steal and run. Never to bookmark and never to return. While I don’t expect my behaviour to be representative, I wonder what the real commercial value of traffic derived via image search actually is…

Read ‘Is image optimisation overrated‘ over at SEO Scoop

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{ 2 comments… read them below or add one }

Jonathan Burke August 6, 2009 at 6:29 pm

A picture speaks a thousand words so I haven’t gone into image marketing, but I would think that if your keywords are right that it would be very effective. In this fast paced world you have to catch ones eye fast if you want traffic. I would think that a image would do that well. Something to look into I guess.

Branding Vacation Homes August 11, 2009 at 12:51 am

We added more images to our website and made a concerted effort to optimize this area. This certainly has helped our traffic so I would say this is essential for any website.

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