SEO

Howdy partners. My guest blogging frenzy continues today over at SEO Scoop. Donna was kind enough to provide me with my first guest posting opportunity back in February, and now I return with a new post. Today I put my blog up against an SEO blog to see which generates a more engaged readership. The objective is to answer the burning question - what delivers better quality traffic - search engines or social media. The outcome is very interesting.

Click here to read SEO vs SMO - Traffic quality put to test

Tis’ the season to be guest posting. Today I’ve posted to my good friend Steven Bradley’s blog - Van SEO Design. My post takes a light hearted look at the evolution of SEO over the past decade, and the new skill set required by today’s SEO professionals. Plus, I poke a little fun at search geeks. So get on over there when you’ve got a chance, and check out some of Steven’s fine work while you’re at it.

Go to Van SEO Design

Just when you thought the linkbait saga had started to die a slow death… it seems Lyndon Antcliff may be at it again in the unlikely location of the land down under. Perhaps looking to avoid the fallout from the money.co.uk linkbait scandal, rumours are rife that Lyndon has flown into Australia to continue to work away from the intense spotlight. Indeed, some are even suggesting he has converted to offline media in an attempt to keep a low profile. However, despite his best efforts to remain anonymous, a recent marketing campaign has all the imprints of a Lyndoman special…

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Howdy folks. Just a quick note to say I’m guest posting on my buddy Dave Harry’s blog today - Huomah. Dave is an SEO and social media guru and one of the more amusing, friendly and interesting bloggers I’ve met in my travels. If you haven’t checked his blog out I’d highly recommend it. My post, entitled ‘Do you have blog insurance‘ addresses the dangers of relying too heavily on social media as a traffic generation strategy. The post was inspired by Dave’s personal misfortune after he broke his hand and was unable to type/blog for weeks… Yargh! What a nightmare.

Read the full story here

The long tail of search truly is a wonderful thing. For new bloggers like myself it offers a rare opportunity to pull in a little organic search traffic. And believe me… that ain’t such an easy thing to do for new bloggers in the digital marketing space. After all… you’re competing against an industry of SEO’s. Every search engine referral is like a little nugget of gold… or is it…? While reviewing my top search rankings in Google Webmaster Tools I came across a few peculiar phrases that made me chuckle…

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Last year I thought I was a pretty damn good digital marketer. I had 5+ years industry experience and had just landed a job with Australia’s biggest digital marketing agency. I was on my way… Yet looking back as little as 4 months later, I’ve had a stark realisation. I knew squat! In fact, in retrospect I liken myself to a cocky teenager who thinks he has mastered all of life’s lessons. So what sparked this change of heart? Entering the blogosphere. Indeed, I now wonder whether it’s possible to be a truly good digital marketer without being a blogger…?

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Just a quick post today to celebrate the loss of my PageRank virginity. It seems the Googlebot has finally decided to recognise my humble little blog. Now… I know that little green bar within the Google toolbar means very little… my good pal Dave told me so. But I do still tend to believe toolbar PageRank contributes to the social proof that influences perceived authority, just like Jonathon Fields wrote earlier this week (super article).

So a quick huzzah to me for reaching PageRank 3 within 4 months of launching the blog. Not bad considering I’ve done diddly squat to optimise the thing. Methinks it’s time to unleash the optimisation beast within…

Find your niche. It’s the marketing buzz phrase for 2008. Seth Godin probably has a lot to do with that, as he continues to spread the love for niche marketing via his blog. And when Seth talks… people listen (for good reason)! It seems like every man and his dog is trying to establish their own little blogging niche (myself included). And while I generally subscribe to the whole niche marketing theory, it’s not without its limitations…

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It may almost be the end of Friday (at least here in Australia), but that doesn’t mean it’s too late for the latest installment of the Friday F#ckwit. And while the segment proved to be extremely unpopular (40% of my small subscriber base left after the first installment), I’ve decided to bring it back. After all… it’s my blog and I’ll rant if I want to…

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Is it just me or is email marketing the ugly duckling of the online marketing world…? While social media and SEO continue to be red hot topics in communities such as Digg & Sphinn, poor old email marketing barely gets a mention. In fact, if you look at the top 100 stories on Sphinn right there’s not a single story relating to email marketing… not one. Here’s a break down of what people are voting for on Sphinn:

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Hey folks, just a quick note to let you know that I am guest posting on SEO Scoop today. My guest post investigates how one webmaster took his blog to the top 10 results of Google in just 4 months. What’s more amazing is that he competes in one of the most web’s competitive industries - SEO. Check out how he did it at SEO Scoop.

The article has been featured in Search Engine Watch’s top search news for today (links are listed at the bottom of the page). It also went hot and made the front page of Sphinn, my fav internet marketing social community.

If you read my blog regularly enough, you’ll know I enjoy using social media. I owe a hell of a lot to it. In fact, I’d probably still be waiting for my first visitor if it weren’t for StumbleUpon & Sphinn. However… lately I have been pondering its applicability as a legitimate corporate marketing tactic. Sure, social media works beautifully in driving traffic to tech and marketing blogs, but can it really stand up as a genuine tactic in the marketing mix…?

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With del.icio.us, Digg, StumbleUpon & other forms of social media exploding in popularity, it was only a matter of time before the search engines joined the party. So it’s not surprising to hear Yahoo announce that del.icio.us results will soon be incorporated into their search results. But can social media really improve search engine accuracy…? Not just yet…

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