The war between good and evil continues. But in a significant development, Dr Jekyll has landed a major blow against the evil Mr Hyde. It seems the world was quite amused with my case of schizophrenia. And the social media community in particular rallied behind Dr Jekyll’s cause. The end result was a traffic spike that sent Dr Jekyll into orgasmic overload…
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I’m not crazy… at least I think I’m not. But of late I have noticed a certain phenomenon… certain behavioural traits… certain feelings… that just aren’t quite normal. In fact, I’m convinced I am the first person to recognise and diagnose their own split personality. Luckily, I seem to have a handle on both personalities. Furthermore, I’m also inherently aware of the potion that sparks my own transformation… social media. Allow me to introduce you to my alter egos - Dr Jekyll & Mr Hyde.
Hey folks. Just a quick note to say I’m taking a few days off from blogging over the long Easter weekend. So I won’t be posting any new articles for a few days. I suspect most readers/authors have similar intentions, so the care factor is likely to be zero… 
Anyways… enjoy the long weekend and have a great Easter.
I have a theory. I’m sure it’s true. And it goes like this - Digital marketers are sluts! That’s right… sluts. They love jumping in to bed with new customers… they love the thrill of the chase… so much so that a range of sub industries have emerged to fulfill this primal urge (think SEO, Pay-Per-Click, Affiliate marketing etc). But when it comes to the development of meaningful long-term customer relationships, they’re out the door before the sun has risen…
Find your niche. It’s the marketing buzz phrase for 2008. Seth Godin probably has a lot to do with that, as he continues to spread the love for niche marketing via his blog. And when Seth talks… people listen (for good reason)! It seems like every man and his dog is trying to establish their own little blogging niche (myself included). And while I generally subscribe to the whole niche marketing theory, it’s not without its limitations…
It may seem strange that I’m asking this question… particularly given that a number of my previous posts discuss the virtues of social media. But Lyndon Antcliff got me thinking about my social media habits with a recent post regarding social networking… or as he referred to it - notworking. And I have to admit, I am indeed guilty of the ‘not working’ syndrome at times.
It may almost be the end of Friday (at least here in Australia), but that doesn’t mean it’s too late for the latest installment of the Friday F#ckwit. And while the segment proved to be extremely unpopular (40% of my small subscriber base left after the first installment), I’ve decided to bring it back. After all… it’s my blog and I’ll rant if I want to…
Is it just me or is email marketing the ugly duckling of the online marketing world…? While social media and SEO continue to be red hot topics in communities such as Digg & Sphinn, poor old email marketing barely gets a mention. In fact, if you look at the top 100 stories on Sphinn right there’s not a single story relating to email marketing… not one. Here’s a break down of what people are voting for on Sphinn: