February 2008

Hey folks, just a quick note to let you know that I am guest posting on SEO Scoop today. My guest post investigates how one webmaster took his blog to the top 10 results of Google in just 4 months. What’s more amazing is that he competes in one of the most web’s competitive industries - SEO. Check out how he did it at SEO Scoop.

The article has been featured in Search Engine Watch’s top search news for today (links are listed at the bottom of the page). It also went hot and made the front page of Sphinn, my fav internet marketing social community.

One of my favourite segments on Australian radio is called the Friday f#ckwit (censorship in Oz radio ain’t that strict). During this segment the hosts and their listeners nominate people who have pissed them off for some reason, thereby earning the title of f#ckwits. It gives me a good laugh every week, but I have never felt compelled enough to make a nomination, until I came across the most inane piece of online copywriting drivel I’ve ever read. So today, I make my first nomination for the Friday f#ckwit… digital marketing style.

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If you read my blog regularly enough, you’ll know I enjoy using social media. I owe a hell of a lot to it. In fact, I’d probably still be waiting for my first visitor if it weren’t for StumbleUpon & Sphinn. However… lately I have been pondering its applicability as a legitimate corporate marketing tactic. Sure, social media works beautifully in driving traffic to tech and marketing blogs, but can it really stand up as a genuine tactic in the marketing mix…?

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StumbleUpon is a blogger’s best friend, particularly for new bloggers such as myself. Quite simply there are few other ways (if any) to generate hundreds of new visitors at a time… without paying for it. So it was with some surprise that I discovered a ‘hidden’ feature this week that I suspect will give me more value from StumbleUpon than its’ traffic generation qualities…

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Ok… I admit it… I grossly underestimated the time required to establish and maintain a blog. By no means did I ever expect it to be easy, but I have found myself a little overawed by the time I’m putting into it (part by necessity and part by addiction). In fact, it got me thinking about the sacrifices we make in order to create and maintain an online presence…

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Blog regularly. It’s the unwritten rule of the blogosphere. Actually… what the hell am I talking about? It’s probably THE most written about blogging rule on the web. Maki & Tony are just a few to discuss the virtues of regular blogging. So I won’t bother going any further into why it’s important. What I will do is show an example of the impact reduced blogging frequency has on your traffic.

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In my most recent article I posed the question of whether it was a sin to Sphinn your own blog article. It turns out it’s not. The overwhelming response via this blog and Sphinn was positive. It also turned out to be a pretty popular topic. It went hot within Sphinn and has been on the front page for over 24 hours. Go me!

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I have a problem. I love social media. I love its democratic nature. I love the fact that I can support sites that deliver me valuable content. And as a new blog owner, I love its ability to generate targeted traffic to my new articles. But here’s my quandary… I wonder to what extent social media communities will accept an element of self promotion from their newer members.

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