Eighteen months ago Google launched a cool mobile application that localised search results based on GPS coordinates. To me, it seemed like a killer platform for local advertising via mobile devices. And it still is. But the competition for the lucrative local advertising has become hot. In particular, Facebook has entered the market with gusto following the launch of their Places product. In fact, I think Facebook Places has the potential to become the dominant platform mobile-driven local advertising. Even bigger than Google. Want to know why? You’ll just have to read my guest post at Search Engine People then…
Check it out – Will local advertising bypass search?
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