By now, I doubt there's anyone in Australia hasn't heard about St Kilda Football Club's brush with a certain vengeful schoolgirl. Yet on a global scale, the overwhelming majority would be completely unaware of this extraordinary social media crisis. So… as hesitant as I am to grant her any more attention, I've made it the topic of my latest post over at Search Engine People. To my mind, it's certainly one of the most damaging social media crises seen to date. Players, club, managers and the league have all been tainted. But how does the international community perceive it?
Head on over to Search Engine People to find out – Is this the most damaging social media crisis ever?
