If there's one thing that makes every SEO sweat, it's the fear of getting a site slapped out of Google's index. It's widely believed that duplicate content is one of the quickest ways to meet that fate. Or is it? I recently came across one of the more blatant examples of content being duplicated across multiple domains within a high profile industry. And Google's response… not to penalise one of the sites, but to reward it with the top 3 rankings for a high volume keyword. Which begins to make we wonder why I've been worried about duplicate content all along. After all, if they can't pick up this high profile case, what chance do they have of detecting it elsewhere.
Check out the full post over at Search Engine People – Duplicate content penalty: Myth or fact?
