It was a pleasure to guest blog for my Canadian friends over at Search Engine People today. The Search Engine People blog was one of the very first I ever added to my RSS reader and has remained compulsory reading ever since. What’s more Jeff, Ruud and the rest of the crew are amongst the most approachable A-listers on the Net. My post extends the social media mythbusting series I’ve been working on over the last month or so. This time I dispel the myth that customers are vengeful creatures desperately waiting for an opportunity to troll your business. To prove it I took on the painstaking task of analysing 150 user comments from 3 separate blogs to determine the negative comment ratio. I included the GM blog because I figured if anyone would be getting troll treatment right now, it’s GM. It was hard work, but the results are fascinating.
Read ‘Social media mythbusting – The customer’s gonna get me‘ now
