This week I’ve loaned my time to the Australian Marketing Institute. As part of my day-to-day job for Next Digital I’ve written a piece on everybody’s favourite topic of the moment – recession marketing. In particular, I provide some recommendations on how to optimise online marketing budgets in 2009. It’s a little more formal than most of my work here, and I discuss channels I rarely mention on my blog (analytics & email). But I do manage to sneak in a reference for social media… huzzah! And as an added bonus, if you head over there you’ll get to see an image of me in a suit… 
Check out the post – Mission 2009: Optimise your digital media
{ 4 comments… read them below or add one }
Read it. Liked it. Stumbled it. Tweeted it.
its too bad they don’t have a commenting function on AMI, so all the comments have to be left here.
i’ve tweeted it too
Hi there, You’ve done a great job. I will definitely digg it and personally suggest to my
friends. I’m sure they’ll be benefited from this web site.
This site really has all the info I wanted about this subject and
didn’t know who to ask.