Comments on: The 3 key lessons from my second year of blogging

By: James Duthie

James Duthie — Mon, 08 Feb 2010 11:44:52 +0000

@Steve – Yes. My goal was always about longer-term career opportunities. Unfortunately, with a goal such this, it’s impossible to tell if it’s effective until you’re in the market. But I suspect it’s contributing positively.

@Frank – Thanks for the kind words. Feel free to drop me an email via the contact page if you want to talk more specifically about corporate blogging.

By: Frank

Frank — Mon, 08 Feb 2010 08:54:49 +0000

Hey James, first of all, great job running this site. It’s been an amazing information source for me in the last 3 weeks.

Well, I planned to build a blog since Sep last year but it is now still an on going plan. I would like to have your opinion/advice on corporate blogging, when you have a chance.

Thanks James.

By: Steve Harden

Steve Harden — Wed, 27 Jan 2010 04:40:16 +0000

Hi James,

Did you have some sort of goal in the first year? I would be interested in learning how IMs have targeted goals in specific duration.

Cheers.

By: Promotional Products

Promotional Products — Tue, 26 Jan 2010 15:25:13 +0000

James,

I think those are some great lessons to have learned in the last year. I resonate with #2, After a year of blogging on a regular basis, it is easy to get way of task and leave readers scratching their heads wondering where you are headed.

By: Daniel Cheah

Daniel Cheah — Tue, 26 Jan 2010 08:03:06 +0000

LOL at the man love….

You can do what the Chinese restaurants do and just copy each other’s names but add an extra positive spin…

ie.
No. 1 BBQ Restaurant vs. Good No.1 BBQ Restaurant vs. Best No.1 BBQ Restaurant

I kid you not…

You can be bestproblogger.com… LOL!

By: James Duthie

James Duthie — Mon, 25 Jan 2010 02:08:53 +0000

Anything for you Matt!

By: inspiredworlds

inspiredworlds — Fri, 22 Jan 2010 02:41:21 +0000

james, can u be my pro-blogger?

By: Daniel Cheah

Daniel Cheah — Thu, 21 Jan 2010 03:33:04 +0000

@jamesduthie Thanks for your tips..!

@claudiu Yes, I’ve found that I have to put aside an allocated time every week to blog to be consistent.

I have also recently been scheduling posts into the future rather than loading it all up in one day.

I figured that way there would be consistent posts rather than a binge of say 5 posts in a week and then nothing for 2 months.

By: James Duthie

James Duthie — Thu, 21 Jan 2010 02:43:10 +0000

@Claudiu – Agree with you on the point of consistency, although I’m not exactly the best example of that in practice. Commenting is also productive, although like I said to Daniel, I’d highly recommend guest posting as well to help you build your audience.

@Aaron – Corporate blogging is definitely a different kettle of fish to personal blogging. But nevertheless many of the same core principles apply. Good luck with it.

By: Aaron Savage

Aaron Savage — Wed, 20 Jan 2010 18:33:12 +0000

This is an interesting article because I launched my new company's website a year ago but only added a blog to it in October, so whilst I too am celebrating an anniversary my blog isn't that old, but I can see some of the same lessons emerging. What has helped me though is to remember that it is the company blog rather than my own (I’ve kept personal blogs for over a decade), so it helps to keep the strategic vision alive. You are right though about gaining traffic from keywords. I've managed to amass a very large number of backlinks in a very short space of time so keyword based traffic is already starting to come. I think the main thing though that has kept on the straight and narrow with the blog has been ensuring that I stick to our overall digital marketing strategy, so that anything do is either a comment on or an example of our overall company ethos.