Comments on: Social media mythbusting – My product is too boring http://onlinemarketingbanter.com/social-media-mythbusting-my-product-is-too-boring/ A Top 20 ranked Australian marketing blog Wed, 10 Mar 2010 04:18:37 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Social media myth busting – The customer’s gonna get me! | Search Engine People | Toronto http://onlinemarketingbanter.com/social-media-mythbusting-my-product-is-too-boring/comment-page-1/#comment-1923 Social media myth busting – The customer’s gonna get me! | Search Engine People | Toronto Fri, 27 Feb 2009 19:59:22 +0000 http://onlinemarketingbanter.com/?p=428#comment-1923 [...] expert. This is the third article in the social media mythbusting series. Read the first and second articles in the series, or subscribe to his blog here. • Get Search Engine People delivered [...] [...] expert. This is the third article in the social media mythbusting series. Read the first and second articles in the series, or subscribe to his blog here. • Get Search Engine People delivered [...]

]]> By: How to retain employees using Social Media web2.0 | Marketingeasy Internet Marketing Explained http://onlinemarketingbanter.com/social-media-mythbusting-my-product-is-too-boring/comment-page-1/#comment-1892 How to retain employees using Social Media web2.0 | Marketingeasy Internet Marketing Explained Tue, 17 Feb 2009 21:26:55 +0000 http://onlinemarketingbanter.com/?p=428#comment-1892 [...] According to my pal James Duthie there’s not such a thing as boreness on the Social Media Land. [...] [...] According to my pal James Duthie there’s not such a thing as boreness on the Social Media Land. [...]

]]> By: The Original Social Media Rockstar | TheVanBlog | Van SEO Design http://onlinemarketingbanter.com/social-media-mythbusting-my-product-is-too-boring/comment-page-1/#comment-1874 The Original Social Media Rockstar | TheVanBlog | Van SEO Design Fri, 06 Feb 2009 17:59:36 +0000 http://onlinemarketingbanter.com/?p=428#comment-1874 [...] in social media manage to create personality around their brand. While it might seem difficult, even the most boring of products can be successful in social media with a little creativity and [...] [...] in social media manage to create personality around their brand. While it might seem difficult, even the most boring of products can be successful in social media with a little creativity and [...]

]]> By: lucio ribeiro http://onlinemarketingbanter.com/social-media-mythbusting-my-product-is-too-boring/comment-page-1/#comment-1860 lucio ribeiro Wed, 04 Feb 2009 01:15:37 +0000 http://onlinemarketingbanter.com/?p=428#comment-1860 Great post James. Love the theme about not product is too boring for Social Media. Let's include "plumbing" here? Cheers Lucio Great post James.
Love the theme about not product is too boring for Social Media.
Let’s include “plumbing” here?
Cheers
Lucio

]]> By: James Duthie http://onlinemarketingbanter.com/social-media-mythbusting-my-product-is-too-boring/comment-page-1/#comment-1852 James Duthie Wed, 28 Jan 2009 01:27:00 +0000 http://onlinemarketingbanter.com/?p=428#comment-1852 Blendtec is a classic Matt. Seth Godin had a great post today about the importance of creativity and its ever changing boundaries. I think it's really relevant to this post: http://sethgodin.typepad.com/seths_blog/2009/01/creativity-and-stretching-the-sweatshirt.html Blendtec is a classic Matt. Seth Godin had a great post today about the importance of creativity and its ever changing boundaries. I think it’s really relevant to this post:

http://sethgodin.typepad.com/seths_blog/2009/01/creativity-and-stretching-the-sweatshirt.html

]]> By: Matthew Ho http://onlinemarketingbanter.com/social-media-mythbusting-my-product-is-too-boring/comment-page-1/#comment-1851 Matthew Ho Mon, 26 Jan 2009 02:25:40 +0000 http://onlinemarketingbanter.com/?p=428#comment-1851 i'm a big fan of the blendtec ads. i agree that you just have a bit of creativity and social media can be used for any kind of product / service. i'm goign to check out the kleenex digg it site. it looks pretty interesting. i’m a big fan of the blendtec ads. i agree that you just have a bit of creativity and social media can be used for any kind of product / service.

i’m goign to check out the kleenex digg it site. it looks pretty interesting.

]]> By: James Duthie http://onlinemarketingbanter.com/social-media-mythbusting-my-product-is-too-boring/comment-page-1/#comment-1847 James Duthie Fri, 23 Jan 2009 10:41:10 +0000 http://onlinemarketingbanter.com/?p=428#comment-1847 Thanks for your detailed thoughts Tim. I agree with almost everything you say, aside from the Dees supporters. I suspect they'd fit into both the boring category as well as with a brand with less than 10% of their customers engaged... :) You're spot on regarding the influence the contributors have on the rest of the market. It's exactly what I spoke about in the first post in this series: http://onlinemarketingbanter.com/busting-social-media-myths-one-by-one/ Thanks for your detailed thoughts Tim. I agree with almost everything you say, aside from the Dees supporters. I suspect they’d fit into both the boring category as well as with a brand with less than 10% of their customers engaged… :)

You’re spot on regarding the influence the contributors have on the rest of the market. It’s exactly what I spoke about in the first post in this series:

http://onlinemarketingbanter.com/busting-social-media-myths-one-by-one/

]]> By: Tim Tyler http://onlinemarketingbanter.com/social-media-mythbusting-my-product-is-too-boring/comment-page-1/#comment-1845 Tim Tyler Fri, 23 Jan 2009 04:46:05 +0000 http://onlinemarketingbanter.com/?p=428#comment-1845 James, I had my own small epiphany on this subject a little time ago when I read "Your Gut is Still not Smarter Than Your Head" by the marketers at Copernicus in the US. They point out that every product category has a percentage of the population who are highly engaged. Even highly engaging categories like retirement planning have a double digit percentage of the buying population who are not engaged. The mysterious variety of human nature. Social media lets the group of people (innately) engaged with your category find you (10-15% in a 'boring' category, 75% in a category like football - especially the Dees supporters), and if you are open, start a conversation. For marketers there is one more important twist. If you only have 10% of your customers that think enough of your product to read about it and perhaps 1% to review it, the other 90% of customers who do not care enough to make up their own mind will be even more influenced by peer reviews. The 90% disinterested will certainly not notice your ads, they will notice a good review face to face from your advocates. Social media is even more important if your product is boring! James,

I had my own small epiphany on this subject a little time ago when I read “Your Gut is Still not Smarter Than Your Head” by the marketers at Copernicus in the US.

They point out that every product category has a percentage of the population who are highly engaged. Even highly engaging categories like retirement planning have a double digit percentage of the buying population who are not engaged.

The mysterious variety of human nature.

Social media lets the group of people (innately) engaged with your category find you (10-15% in a ‘boring’ category, 75% in a category like football – especially the Dees supporters), and if you are open, start a conversation.

For marketers there is one more important twist.

If you only have 10% of your customers that think enough of your product to read about it and perhaps 1% to review it, the other 90% of customers who do not care enough to make up their own mind will be even more influenced by peer reviews.

The 90% disinterested will certainly not notice your ads, they will notice a good review face to face from your advocates.

Social media is even more important if your product is boring!

]]> By: James Duthie http://onlinemarketingbanter.com/social-media-mythbusting-my-product-is-too-boring/comment-page-1/#comment-1844 James Duthie Fri, 23 Jan 2009 03:01:34 +0000 http://onlinemarketingbanter.com/?p=428#comment-1844 No problems David. The fact that you got over here so quickly after the story was published is further evidence H&R Block have the finger on the pulse. Nice work! As for gaspedal... it may be a little far for me. I'm in Melbourne, Australia :) No problems David. The fact that you got over here so quickly after the story was published is further evidence H&R Block have the finger on the pulse. Nice work!

As for gaspedal… it may be a little far for me. I’m in Melbourne, Australia :)

]]> By: David James http://onlinemarketingbanter.com/social-media-mythbusting-my-product-is-too-boring/comment-page-1/#comment-1843 David James Thu, 22 Jan 2009 17:56:20 +0000 http://onlinemarketingbanter.com/?p=428#comment-1843 Jamie, Thanks for your kind comments. I was at the GasPedal Word of Mouth Marketing Crash Course yesterday in Chicago and we talked a lot about this very topic as many of the companies there market products that are less than sexy. (I highly recommend the course.) You might want to check out their website....www.gaspedal.com A couple of my colleagues are participating in the Blogwell conference today and following that up by hosting a tweetup afterwards. Jamie,

Thanks for your kind comments. I was at the GasPedal Word of Mouth Marketing Crash Course yesterday in Chicago and we talked a lot about this very topic as many of the companies there market products that are less than sexy. (I highly recommend the course.) You might want to check out their website….www.gaspedal.com

A couple of my colleagues are participating in the Blogwell conference today and following that up by hosting a tweetup afterwards.

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