Comments on: Social media mythbusting – My product is too boring

By: pocketcollege.in

pocketcollege.in — Fri, 22 Jan 2016 21:00:42 +0000

Bruce Frederick Joseph Springsteen (Freehold, New Suéter, veintitres de septiembre de 1949), llamado The Boss (El Jefe) es
un vocalista, compositor y guitarrista.

By: ???? ??????? ?????? ? ????? http://fizhim.com/

???? ??????? ?????? ? ????? http://fizhim.com/ — Tue, 29 Dec 2015 15:01:48 +0000

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By: Social media myth busting – The customer’s gonna get me! | Search Engine People | Toronto

Fri, 27 Feb 2009 19:59:22 +0000

[...] expert. This is the third article in the social media mythbusting series. Read the first and second articles in the series, or subscribe to his blog here. • Get Search Engine People delivered [...]

By: How to retain employees using Social Media web2.0 | Marketingeasy Internet Marketing Explained

Tue, 17 Feb 2009 21:26:55 +0000

[...] According to my pal James Duthie there’s not such a thing as boreness on the Social Media Land. [...]

By: The Original Social Media Rockstar | TheVanBlog | Van SEO Design

The Original Social Media Rockstar | TheVanBlog | Van SEO Design — Fri, 06 Feb 2009 17:59:36 +0000

[...] in social media manage to create personality around their brand. While it might seem difficult, even the most boring of products can be successful in social media with a little creativity and [...]

By: lucio ribeiro

lucio ribeiro — Wed, 04 Feb 2009 01:15:37 +0000

Great post James.
Love the theme about not product is too boring for Social Media.
Let’s include “plumbing” here?
Cheers
Lucio

By: James Duthie

James Duthie — Wed, 28 Jan 2009 01:27:00 +0000

Blendtec is a classic Matt. Seth Godin had a great post today about the importance of creativity and its ever changing boundaries. I think it’s really relevant to this post:

http://sethgodin.typepad.com/seths_blog/2009/01/creativity-and-stretching-the-sweatshirt.html

By: Matthew Ho

Matthew Ho — Mon, 26 Jan 2009 02:25:40 +0000

i’m a big fan of the blendtec ads. i agree that you just have a bit of creativity and social media can be used for any kind of product / service.

i’m goign to check out the kleenex digg it site. it looks pretty interesting.

By: James Duthie

James Duthie — Fri, 23 Jan 2009 10:41:10 +0000

Thanks for your detailed thoughts Tim. I agree with almost everything you say, aside from the Dees supporters. I suspect they’d fit into both the boring category as well as with a brand with less than 10% of their customers engaged…

You’re spot on regarding the influence the contributors have on the rest of the market. It’s exactly what I spoke about in the first post in this series:

http://onlinemarketingbanter.com/busting-social-media-myths-one-by-one/

By: Tim Tyler

Tim Tyler — Fri, 23 Jan 2009 04:46:05 +0000

James,

I had my own small epiphany on this subject a little time ago when I read “Your Gut is Still not Smarter Than Your Head” by the marketers at Copernicus in the US.

They point out that every product category has a percentage of the population who are highly engaged. Even highly engaging categories like retirement planning have a double digit percentage of the buying population who are not engaged.

The mysterious variety of human nature.

Social media lets the group of people (innately) engaged with your category find you (10-15% in a ‘boring’ category, 75% in a category like football – especially the Dees supporters), and if you are open, start a conversation.

For marketers there is one more important twist.

If you only have 10% of your customers that think enough of your product to read about it and perhaps 1% to review it, the other 90% of customers who do not care enough to make up their own mind will be even more influenced by peer reviews.

The 90% disinterested will certainly not notice your ads, they will notice a good review face to face from your advocates.

Social media is even more important if your product is boring!