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	<title>Comments on: Screw best practice and write for your audience</title>
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	<link>http://onlinemarketingbanter.com/screw-best-practice-and-write-for-your-audience/</link>
	<description>A Top 20 ranked Australian marketing blog</description>
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		<title>By: James Duthie</title>
		<link>http://onlinemarketingbanter.com/screw-best-practice-and-write-for-your-audience/comment-page-1/#comment-1184</link>
		<dc:creator>James Duthie</dc:creator>
		<pubDate>Sun, 31 Aug 2008 00:46:27 +0000</pubDate>
		<guid isPermaLink="false">http://onlinemarketingbanter.com/?p=118#comment-1184</guid>
		<description>You are right Kat. It comes down to the expectation you set for your audience. Seth Godin for instance is the king of the short post, and people love him for it. They know what to expect.

And the mullet link is my pleasure :)</description>
		<content:encoded><![CDATA[<p>You are right Kat. It comes down to the expectation you set for your audience. Seth Godin for instance is the king of the short post, and people love him for it. They know what to expect.</p>
<p>And the mullet link is my pleasure <img src='http://onlinemarketingbanter.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Hot Links To Beat The Heat &#124; This Month In SEO - 8/08 &#124; TheVanBlog &#124; Van SEO Design</title>
		<link>http://onlinemarketingbanter.com/screw-best-practice-and-write-for-your-audience/comment-page-1/#comment-1182</link>
		<dc:creator>Hot Links To Beat The Heat &#124; This Month In SEO - 8/08 &#124; TheVanBlog &#124; Van SEO Design</dc:creator>
		<pubDate>Sat, 30 Aug 2008 01:05:50 +0000</pubDate>
		<guid isPermaLink="false">http://onlinemarketingbanter.com/?p=118#comment-1182</guid>
		<description>[...] Screw best practice and write for your audience [...]</description>
		<content:encoded><![CDATA[<p>[...] Screw best practice and write for your audience [...]</p>
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		<title>By: Kat</title>
		<link>http://onlinemarketingbanter.com/screw-best-practice-and-write-for-your-audience/comment-page-1/#comment-1146</link>
		<dc:creator>Kat</dc:creator>
		<pubDate>Tue, 26 Aug 2008 19:00:56 +0000</pubDate>
		<guid isPermaLink="false">http://onlinemarketingbanter.com/?p=118#comment-1146</guid>
		<description>I think the end game, for whatever your audience,  consistency is key. People return to brands and people they can count on, and those that are both familiar and unique.

Cheers for adding a mullet link to this post!</description>
		<content:encoded><![CDATA[<p>I think the end game, for whatever your audience,  consistency is key. People return to brands and people they can count on, and those that are both familiar and unique.</p>
<p>Cheers for adding a mullet link to this post!</p>
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		<title>By: James Duthie</title>
		<link>http://onlinemarketingbanter.com/screw-best-practice-and-write-for-your-audience/comment-page-1/#comment-998</link>
		<dc:creator>James Duthie</dc:creator>
		<pubDate>Tue, 12 Aug 2008 07:18:53 +0000</pubDate>
		<guid isPermaLink="false">http://onlinemarketingbanter.com/?p=118#comment-998</guid>
		<description>You are right Lucio in that commercial content is much different to blog content. Perhaps if commercial businesses were as focused on their audience as bloggers are they&#039;d produce better content and convert at higher than 1-2%.</description>
		<content:encoded><![CDATA[<p>You are right Lucio in that commercial content is much different to blog content. Perhaps if commercial businesses were as focused on their audience as bloggers are they&#8217;d produce better content and convert at higher than 1-2%.</p>
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		<title>By: lucio ribeiro</title>
		<link>http://onlinemarketingbanter.com/screw-best-practice-and-write-for-your-audience/comment-page-1/#comment-994</link>
		<dc:creator>lucio ribeiro</dc:creator>
		<pubDate>Thu, 07 Aug 2008 21:39:33 +0000</pubDate>
		<guid isPermaLink="false">http://onlinemarketingbanter.com/?p=118#comment-994</guid>
		<description>Hi James,
I agree conceptually with you.
This is great subject and we could discuss it for hours.
First, We need to take in consideration what is commercial content and what is (lets&#039; call) relationship/informative content.
Dont need to explain, but i need to mention for the sake of my comment that commercial/branding websites are completely different from Blogs.
While commercial websites (try to) sell their brands/products/services and have long pages in content talking about themselves, blogs pretty much come on another hand, offering real Content for the users.
That reminders me of Dale Carnegie (How to win friends and influence people)  and his theory that you can be extremely well accepted/popular if you show real interest on others rather than trying to sell yourself.
Also let&#039;s take in consideration that Nielsen&#039;s studies date 1997, not really golden age for Blogs.
Cheers
Lucio</description>
		<content:encoded><![CDATA[<p>Hi James,<br />
I agree conceptually with you.<br />
This is great subject and we could discuss it for hours.<br />
First, We need to take in consideration what is commercial content and what is (lets&#8217; call) relationship/informative content.<br />
Dont need to explain, but i need to mention for the sake of my comment that commercial/branding websites are completely different from Blogs.<br />
While commercial websites (try to) sell their brands/products/services and have long pages in content talking about themselves, blogs pretty much come on another hand, offering real Content for the users.<br />
That reminders me of Dale Carnegie (How to win friends and influence people)  and his theory that you can be extremely well accepted/popular if you show real interest on others rather than trying to sell yourself.<br />
Also let&#8217;s take in consideration that Nielsen&#8217;s studies date 1997, not really golden age for Blogs.<br />
Cheers<br />
Lucio</p>
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		<title>By: James Duthie</title>
		<link>http://onlinemarketingbanter.com/screw-best-practice-and-write-for-your-audience/comment-page-1/#comment-990</link>
		<dc:creator>James Duthie</dc:creator>
		<pubDate>Thu, 07 Aug 2008 03:17:23 +0000</pubDate>
		<guid isPermaLink="false">http://onlinemarketingbanter.com/?p=118#comment-990</guid>
		<description>Thanks Ken. And you know what... I think you&#039;ve just struck link bait gold with the blogs &amp; mullets analogy. I&#039;ll let you claim write that one :) I can&#039;t steal your concept.</description>
		<content:encoded><![CDATA[<p>Thanks Ken. And you know what&#8230; I think you&#8217;ve just struck link bait gold with the blogs &#038; mullets analogy. I&#8217;ll let you claim write that one <img src='http://onlinemarketingbanter.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  I can&#8217;t steal your concept.</p>
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		<title>By: Ken Jones</title>
		<link>http://onlinemarketingbanter.com/screw-best-practice-and-write-for-your-audience/comment-page-1/#comment-985</link>
		<dc:creator>Ken Jones</dc:creator>
		<pubDate>Wed, 06 Aug 2008 20:20:06 +0000</pubDate>
		<guid isPermaLink="false">http://onlinemarketingbanter.com/?p=118#comment-985</guid>
		<description>Great points about writing for your readers James.  I didn&#039;t read the whole thing, but it looks good ;-)
(j/k I read it all.  Now I&#039;m waiting to see your follow-up post relating blog posts to mullets - short and tidy on the front page, click the more link for the party in the back :-D )</description>
		<content:encoded><![CDATA[<p>Great points about writing for your readers James.  I didn&#8217;t read the whole thing, but it looks good <img src='http://onlinemarketingbanter.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /><br />
(j/k I read it all.  Now I&#8217;m waiting to see your follow-up post relating blog posts to mullets &#8211; short and tidy on the front page, click the more link for the party in the back <img src='http://onlinemarketingbanter.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':-D' class='wp-smiley' />  )</p>
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