Comments on: Quite possibly the worst piece of copywriting ever… http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/ A Top 10 ranked Australian marketing blog Tue, 18 Nov 2008 15:09:11 +0000 http://wordpress.org/?v=2.6.3 By: James Duthie http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-633 James Duthie Thu, 17 Jul 2008 07:17:30 +0000 http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-633 @ Kay - Yeah... I'm absolutely certain they are talking about photos. I'd drop the link but I don't want to publicly identify the company (although if you Googled the quote...). If in fact they were referring to using social media channels to: (a) Mould their public image (b) Speak to their customers (c) Minimise the 'collusive silence' I'd be showering them with praise... because far too few companies actually do this. But alas... they're talking about customising images within email... sigh. @ Kay - Yeah… I’m absolutely certain they are talking about photos. I’d drop the link but I don’t want to publicly identify the company (although if you Googled the quote…).

If in fact they were referring to using social media channels to:

(a) Mould their public image
(b) Speak to their customers
(c) Minimise the ‘collusive silence’

I’d be showering them with praise… because far too few companies actually do this. But alas… they’re talking about customising images within email… sigh.

]]> By: kay http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-629 kay Wed, 16 Jul 2008 12:21:37 +0000 http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-629 when they say "Image personalisation" are you sure they mean photo's and such? when i read that snippet I presumed they meant the outward image of the company to its consumer base. when you read it like that it doesnt sound so stupid does it? so when you refer to companies talking to their consumer base in social networks, isnt that also what this digital marketing company are saying too? i would agree that the gap is not necessarily wider than it was before due to collusive silence for everyone, but I would agree that many large name brands used the internet to promote rather than communicate - hence the social media push by many agencies. however, if as you say, they are indeed referring to use of more 'photo's to encourange an 'emotional engagement', then i would agree with everything you said :) when they say “Image personalisation” are you sure they mean photo’s and such? when i read that snippet I presumed they meant the outward image of the company to its consumer base.

when you read it like that it doesnt sound so stupid does it?

so when you refer to companies talking to their consumer base in social networks, isnt that also what this digital marketing company are saying too? i would agree that the gap is not necessarily wider than it was before due to collusive silence for everyone, but I would agree that many large name brands used the internet to promote rather than communicate - hence the social media push by many agencies.

however, if as you say, they are indeed referring to use of more ‘photo’s to encourange an ‘emotional engagement’, then i would agree with everything you said :)

]]> By: Social media spammer gets caught with pants down | Online Marketing Banter http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-53 Social media spammer gets caught with pants down | Online Marketing Banter Fri, 07 Mar 2008 11:25:58 +0000 http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-53 [...] while the segment proved to be extremely unpopular (40% of my small subscriber base left after the first installment), I’ve decided to bring it back. After all… it’s my blog and I’ll rant if I want [...] [...] while the segment proved to be extremely unpopular (40% of my small subscriber base left after the first installment), I’ve decided to bring it back. After all… it’s my blog and I’ll rant if I want [...]

]]> By: James Duthie http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-46 James Duthie Thu, 28 Feb 2008 09:07:13 +0000 http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-46 Yes Steve... Australian's just love to pay out on others... so nominations for the coveted award will never be left wanting... Yes Steve… Australian’s just love to pay out on others… so nominations for the coveted award will never be left wanting…

]]> By: Steve Mills http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-45 Steve Mills Thu, 28 Feb 2008 05:33:35 +0000 http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-45 Yes, JJJ certainly never seem to run out of candidates for the Friday FW. There seem to be plenty out there Yes, JJJ certainly never seem to run out of candidates for the Friday FW. There seem to be plenty out there

]]> By: James Duthie http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-44 James Duthie Sat, 23 Feb 2008 12:16:35 +0000 http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-44 Yes Lucio... you are indeed very wise... :) Yes Lucio… you are indeed very wise… :)

]]> By: lucio http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-43 lucio Sat, 23 Feb 2008 08:57:40 +0000 http://onlinemarketingbanter.com/quite-possibly-the-worst-piece-of-copywriting-ever/#comment-43 I told you so James, I told you so :-) I told you so James, I told you so :-)

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