Many friends in business across Canberra and Sydney who are their wits end with this company.

Poor service, unresponsive and difficult to deal with.

Mutton dressed up as lamb – they will never change unless the whole organisation is shaken up and the ‘old dinosaurs’ of the banking past are given a redundancy package.

I am sure all of the big banks are the same. Best going for the smaller ones who actually care if you are a customer or not.

video series, branded, like 3-4 min segments put onto youtube or on their site, IMHO would be better and more consumable.

Totally agree on your statement about the shotgun approach. Look forward to your post on the topic.

@Matt – Why would anyone listen to an ANZ Small Business podcast? Because few small business owners are financial experts. That’s why they have accountants. ANZ has IP that is of value. A podcast would be a way of targeting the niche with something of value to end customer.

I dont think at the moment for most companies, it justifies the cost of making a separate ad for online. likewise for podcasts – doesn’t justify the resources involved. Why would anyone listen to ANZ Small Business podcast?!

they’re probably already making millions from doing their current activities, so dont see the need to change it up.

take it to the bank…………..

As you wrote “consumers organically share something of real value to them” … I am a bit on the fence with that line of thinking, especially if you use the word “real”.

What is the real value they get from a viral video? Is it purely entertainment? If so, then that is cool but for a value exchange to occur the brand needs to get something in return.

What real value do they get if their video goes viral to a whole bunch of people who are not their target market? Maybe they’ll forward it on? But really we just start to move to the old “spray and pray” mass mail and email days and hope that our content finds the people that need the value.

A good example is the video about the cowboys “herding cats”. Friggin hilarious video and it is one of my favourite sayings but I cannot remember what brand made that viral video.

I had a thought a few weeks ago of “why you don’t want your video to go viral” but never wrote the post … you might have just inspired me to resurrect it.

@ Grant H Smith yes it is unfathomable because why the f&*# do I care that ANZ are for small business? I don’t own one and I am unlikely to forward this to my friends who do and say “oooh, oh, look, ANZ are for small business, you need to see this ad”.

@Brett – Novel idea. You’d never make it in the banking game…

@Lucio – C’mon. You’re free to disagree here. Speak your mind my friend.

@Magnolia are u from ANZ?
Lucio