Comments on: Putting a TV ad on Youtube does not make it viral

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By: Jaunita Anthis

Jaunita Anthis — Wed, 05 Nov 2014 20:08:22 +0000

Interesting thoughts, but I believe everything is about efficiency. All things are related. One thing effects the next. It may seem far off from the post but think about it.

By: Michael

Michael — Mon, 26 Jul 2010 09:14:51 +0000

ANZ is a bank that attempts to look good for small business but they really are not.

Many friends in business across Canberra and Sydney who are their wits end with this company.

Poor service, unresponsive and difficult to deal with.

Mutton dressed up as lamb – they will never change unless the whole organisation is shaken up and the ‘old dinosaurs’ of the banking past are given a redundancy package.

I am sure all of the big banks are the same. Best going for the smaller ones who actually care if you are a customer or not.

By: Mark Beare

Mark Beare — Tue, 22 Sep 2009 03:30:32 +0000

Great article mate and I think you make a good point. I think alot of people think problems can be solved by putting lipstick on the pig when the problem is the pig itself.

By: James Duthie

James Duthie — Fri, 28 Aug 2009 05:16:44 +0000

Agree Matt. I’m not tied to the idea of a podcast. It was merely an example of a sharable product that could provide real value to the small business market. A YouTube video series is probably a far better idea as it’s more likely to be used by small biz owners than a podcast.

By: inspiredworlds

inspiredworlds — Fri, 28 Aug 2009 03:26:10 +0000

don’t think podcast would work. i dont know many SME’s and i deal with a lot of them in my current role, that would have the time to listen to it or understand how to use a podcast (generalising here).

video series, branded, like 3-4 min segments put onto youtube or on their site, IMHO would be better and more consumable.

By: James Duthie

James Duthie — Thu, 27 Aug 2009 12:02:23 +0000

@Oyst – Entertainment as an outcome/objective of a viral may well be legitimate for a retail company. Indeed, it may well align with their branding. But an entertainment driven viral from a bank doesn’t really resonate with me. Do people look to a bank to be entertained…? Nope.

Totally agree on your statement about the shotgun approach. Look forward to your post on the topic.

@Matt – Why would anyone listen to an ANZ Small Business podcast? Because few small business owners are financial experts. That’s why they have accountants. ANZ has IP that is of value. A podcast would be a way of targeting the niche with something of value to end customer.

By: inspiredworlds

inspiredworlds — Thu, 27 Aug 2009 03:46:49 +0000

most online ads and youtube vids are tv commercials, or cut down tv commercials. they aren’t made for the net.

I dont think at the moment for most companies, it justifies the cost of making a separate ad for online. likewise for podcasts – doesn’t justify the resources involved. Why would anyone listen to ANZ Small Business podcast?!

they’re probably already making millions from doing their current activities, so dont see the need to change it up.

take it to the bank…………..