Comments on: NRMA takes travel into the world of 2.0 http://onlinemarketingbanter.com/nrma-takes-travel-into-the-world-of-20/ A Top 20 ranked Australian marketing blog Sat, 04 Sep 2010 09:38:43 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Which way2go? « inspiredworlds - A digital media blog by Matthew Ho http://onlinemarketingbanter.com/nrma-takes-travel-into-the-world-of-20/comment-page-1/#comment-1887 Which way2go? « inspiredworlds - A digital media blog by Matthew Ho Thu, 12 Feb 2009 13:23:13 +0000 http://onlinemarketingbanter.com/?p=424#comment-1887 [...] own social networking site. Next Digital got invited because a colleague of mine, James Duthie @onlinemarketingbanter interviewed NRMA’s general manager of corporate comms Shane McClelland. I was actually the [...] [...] own social networking site. Next Digital got invited because a colleague of mine, James Duthie @onlinemarketingbanter interviewed NRMA’s general manager of corporate comms Shane McClelland. I was actually the [...]

]]> By: Tim Tyler http://onlinemarketingbanter.com/nrma-takes-travel-into-the-world-of-20/comment-page-1/#comment-1846 Tim Tyler Fri, 23 Jan 2009 04:56:27 +0000 http://onlinemarketingbanter.com/?p=424#comment-1846 Hi James and Matt... Along these lines, take a look at www.myinsuranceideas.com.au for another attempt at a UGC site in Australia. This is an attempt at involving insurance customers directly in the design of a new online experience and product... meatball sundae avoided if you start from scratch. [Interest declared: I help eVentures / IAG with this site] Hi James and Matt…

Along these lines, take a look at http://www.myinsuranceideas.com.au for another attempt at a UGC site in Australia.

This is an attempt at involving insurance customers directly in the design of a new online experience and product… meatball sundae avoided if you start from scratch.

[Interest declared: I help eVentures / IAG with this site]

]]> By: James Duthie http://onlinemarketingbanter.com/nrma-takes-travel-into-the-world-of-20/comment-page-1/#comment-1839 James Duthie Wed, 21 Jan 2009 09:44:47 +0000 http://onlinemarketingbanter.com/?p=424#comment-1839 That's exactly right Matt... I was racking my brain trying to think of a high profile Australian organisation that had launched a true user generated site. I couldn't think of any. Let's hope it's a success so that it builds confidence in social projects. That’s exactly right Matt… I was racking my brain trying to think of a high profile Australian organisation that had launched a true user generated site. I couldn’t think of any. Let’s hope it’s a success so that it builds confidence in social projects.

]]> By: inspiredworlds http://onlinemarketingbanter.com/nrma-takes-travel-into-the-world-of-20/comment-page-1/#comment-1835 inspiredworlds Mon, 19 Jan 2009 09:31:18 +0000 http://onlinemarketingbanter.com/?p=424#comment-1835 its great that an aussie organisation has done this. I dont think there's that many, if any Australian organisation have been using UGC that effectively. You hear about it a lot more in the US. I guess we'll wait an see how it goes. its great that an aussie organisation has done this. I dont think there’s that many, if any Australian organisation have been using UGC that effectively. You hear about it a lot more in the US. I guess we’ll wait an see how it goes.

]]> By: James Duthie http://onlinemarketingbanter.com/nrma-takes-travel-into-the-world-of-20/comment-page-1/#comment-1834 James Duthie Sun, 18 Jan 2009 11:01:06 +0000 http://onlinemarketingbanter.com/?p=424#comment-1834 Thanks Brett. I think you're right, most organisations would struggle with the business model. But NRMA has enormous assets to leverage, not least of which is their massive customer database. So they've got a head start others could only dream of. It'll be interesting to see exactly where it goes... Thanks Brett. I think you’re right, most organisations would struggle with the business model. But NRMA has enormous assets to leverage, not least of which is their massive customer database. So they’ve got a head start others could only dream of. It’ll be interesting to see exactly where it goes…

]]> By: nexbrett http://onlinemarketingbanter.com/nrma-takes-travel-into-the-world-of-20/comment-page-1/#comment-1828 nexbrett Thu, 15 Jan 2009 23:03:47 +0000 http://onlinemarketingbanter.com/?p=424#comment-1828 James, Great post - and good to get the inside thoughts on the project. I think your Meatball Sundae normally would struggle - but if the NRMA can somehow leverage its monstrous customer base there just might be a chance. Packaged in with a membership, creating an instant subscription base and a regular readership to package and sell to advertisers. I think there's a bigger issue (which many large organizations face) in that its how NRMA engage it's audience in the digital space as a whole which will have a huge impact. Keep up that momentum. James,

Great post – and good to get the inside thoughts on the project. I think your Meatball Sundae normally would struggle – but if the NRMA can somehow leverage its monstrous customer base there just might be a chance.

Packaged in with a membership, creating an instant subscription base and a regular readership to package and sell to advertisers. I think there’s a bigger issue (which many large organizations face) in that its how NRMA engage it’s audience in the digital space as a whole which will have a huge impact.

Keep up that momentum.

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