Comments on: Meet Australia’s most savvy social media marketers http://onlinemarketingbanter.com/meet-australias-most-savvy-social-media-marketers/ A Top 20 ranked Australian marketing blog Mon, 23 Jan 2012 15:37:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The 3 key lessons from my second year of blogging | Online Marketing Banter http://onlinemarketingbanter.com/meet-australias-most-savvy-social-media-marketers/comment-page-1/#comment-2844 The 3 key lessons from my second year of blogging | Online Marketing Banter Wed, 20 Jan 2010 02:02:00 +0000 http://onlinemarketingbanter.com/?p=734#comment-2844 [...] studies – Including social media masterclass, Facebook marketing, sports marketing & not-for-profit [...] [...] studies – Including social media masterclass, Facebook marketing, sports marketing & not-for-profit [...]

]]> By: What can a footy club teach us about social media? « Geeking For Good http://onlinemarketingbanter.com/meet-australias-most-savvy-social-media-marketers/comment-page-1/#comment-2818 What can a footy club teach us about social media? « Geeking For Good Sun, 10 Jan 2010 06:09:35 +0000 http://onlinemarketingbanter.com/?p=734#comment-2818 [...] By keeping up with what non-profits are doing with social media, I’ve completely missed the great work of Essendon FC. Thanks to James at Online Marketing Banter for profiling their work – read more here: Meet Australia’s most savvy social media marketers. [...] [...] By keeping up with what non-profits are doing with social media, I’ve completely missed the great work of Essendon FC. Thanks to James at Online Marketing Banter for profiling their work – read more here: Meet Australia’s most savvy social media marketers. [...]

]]> By: Teresa http://onlinemarketingbanter.com/meet-australias-most-savvy-social-media-marketers/comment-page-1/#comment-2498 Teresa Fri, 21 Aug 2009 22:01:18 +0000 http://onlinemarketingbanter.com/?p=734#comment-2498 Hi James, Nice article. Now is an important time for the Australian industry to demonstrate how local brands are embracing social media and and how it integrates and supports an organisations overall marketing strategy. Examples such as these and others assist to quantify the potential and value of social media, which should hopefully inspire other marketers in Australia to consider the opportunity this channel presents. Cheers Teresa Hi James,
Nice article. Now is an important time for the Australian industry to demonstrate how local brands are embracing social media and and how it integrates and supports an organisations overall marketing strategy.

Examples such as these and others assist to quantify the potential and value of social media, which should hopefully inspire other marketers in Australia to consider the opportunity this channel presents.

Cheers
Teresa

]]> By: James Duthie http://onlinemarketingbanter.com/meet-australias-most-savvy-social-media-marketers/comment-page-1/#comment-2489 James Duthie Thu, 20 Aug 2009 12:19:56 +0000 http://onlinemarketingbanter.com/?p=734#comment-2489 @ portz, Jimmy & Megan - Thanks for chipping in with info about what other clubs are doing. West Coast's Facebook presence in particular is impressive. @Jimmy - I think Aussie companies have a long way to go in their adoption of social media in general. I won't isolate it just to Twitter. Twitter is just one channel. Sportsgirl is a good example. I suspect their core objective as an online retailer is to increase the frequency of visitation to their site. Girls love to talk about fashion, so implementing forums & blogs is a good way to achieve that goal. As I mentioned in the post, I visit the Essendon site more frequently because of the user generated content. At the end of the day, a business needs to define what it wants to achieve with social media. Once the objectives are set they can define the channels and technologies that are appropriate, which may or may not include Twitter. @ portz, Jimmy & Megan – Thanks for chipping in with info about what other clubs are doing. West Coast’s Facebook presence in particular is impressive.

@Jimmy – I think Aussie companies have a long way to go in their adoption of social media in general. I won’t isolate it just to Twitter. Twitter is just one channel. Sportsgirl is a good example. I suspect their core objective as an online retailer is to increase the frequency of visitation to their site. Girls love to talk about fashion, so implementing forums & blogs is a good way to achieve that goal. As I mentioned in the post, I visit the Essendon site more frequently because of the user generated content.

At the end of the day, a business needs to define what it wants to achieve with social media. Once the objectives are set they can define the channels and technologies that are appropriate, which may or may not include Twitter.

]]> By: Jimmy Coleman http://onlinemarketingbanter.com/meet-australias-most-savvy-social-media-marketers/comment-page-1/#comment-2480 Jimmy Coleman Thu, 20 Aug 2009 05:07:57 +0000 http://onlinemarketingbanter.com/?p=734#comment-2480 Hi James, I really enjoyed the article it's great to see a footy club leading the social media landscape in OZ. Hopefully it'll be a wake-up call for Australian businesses, SMM is here to stay so embrace it! Thanks to Portz for posting other clubs Twitter stats and also Megan, I'm really surprised to see how many fans West Coast has. My club Carlton could be doing more! Different code I know but I'm a fan of Melbourne Victory on Facebook and they're doing a great job of keeping everyone updated http://www.facebook.com/home.php?ref=home#/gomvfc?ref=nf they're about to crack 7000 fans. They’ve obviously decided to focus on Facebook and not Twitter. I had a question do you think OZ brands are underestimating the power of Twitter? I look at Sportsgirl who have a great web2.0 site with forums, blogs but no Twitter presence or Facebook activity! Are we not at a critical mass in this country yet to make Twitter worthwhile? Personally I think OZ companies are foolish not to incorporate Twitter into their communications strategy especially if they're doing Facebook. Ultimately, I suppose it comes down to resources. Hi James,
I really enjoyed the article it’s great to see a footy club leading the social media landscape in OZ. Hopefully it’ll be a wake-up call for Australian businesses, SMM is here to stay so embrace it! Thanks to Portz for posting other clubs Twitter stats and also Megan, I’m really surprised to see how many fans West Coast has. My club Carlton could be doing more!

Different code I know but I’m a fan of Melbourne Victory on Facebook and they’re doing a great job of keeping everyone updated http://www.facebook.com/home.php?ref=home#/gomvfc?ref=nf they’re about to crack 7000 fans. They’ve obviously decided to focus on Facebook and not Twitter.

I had a question do you think OZ brands are underestimating the power of Twitter? I look at Sportsgirl who have a great web2.0 site with forums, blogs but no Twitter presence or Facebook activity! Are we not at a critical mass in this country yet to make Twitter worthwhile? Personally I think OZ companies are foolish not to incorporate Twitter into their communications strategy especially if they’re doing Facebook. Ultimately, I suppose it comes down to resources.

]]> By: Megan http://onlinemarketingbanter.com/meet-australias-most-savvy-social-media-marketers/comment-page-1/#comment-2479 Megan Thu, 20 Aug 2009 03:15:20 +0000 http://onlinemarketingbanter.com/?p=734#comment-2479 Thanks James, great article . The West Coast Eagles do a pretty good job with facebook with more than 24,000 fans http://www.facebook.com/pages/West-Coast-Eagles/38862387223 Cheers Megan Thanks James, great article .

The West Coast Eagles do a pretty good job with facebook with more than 24,000 fans http://www.facebook.com/pages/West-Coast-Eagles/38862387223

Cheers

Megan

]]> By: @AngelaAtHP http://onlinemarketingbanter.com/meet-australias-most-savvy-social-media-marketers/comment-page-1/#comment-2471 @AngelaAtHP Mon, 17 Aug 2009 07:32:19 +0000 http://onlinemarketingbanter.com/?p=734#comment-2471 Good stuff James. Thanks for the case study. Good stuff James. Thanks for the case study.

]]> By: portz http://onlinemarketingbanter.com/meet-australias-most-savvy-social-media-marketers/comment-page-1/#comment-2470 portz Mon, 17 Aug 2009 06:54:51 +0000 http://onlinemarketingbanter.com/?p=734#comment-2470 Other clubs have also jumped onto Twitter, with varied levels of followers. Essendon 2861 Collingwood 2321 Adelaide Crows 2274 Carlton 1367 Hawthorn 736 Other clubs have also jumped onto Twitter, with varied levels of followers.

Essendon 2861
Collingwood 2321
Adelaide Crows 2274
Carlton 1367
Hawthorn 736

]]> By: William Egan http://onlinemarketingbanter.com/meet-australias-most-savvy-social-media-marketers/comment-page-1/#comment-2466 William Egan Mon, 17 Aug 2009 04:50:43 +0000 http://onlinemarketingbanter.com/?p=734#comment-2466 Hey, Great article, but I don't think that Essendon is the only one doing a great job. How about some of this stuff the government is doing: http://willegan.com/2009/08/03/a-political-perspective/ By the way, I think Telstra have ruined the AFL website. That's why Essendon can do the things it does, because it owns it's own content and can publish it any where. As far as I am aware, Telstra owns the content for all other clubs. Cheers & Go North! Will Hey,

Great article, but I don’t think that Essendon is the only one doing a great job. How about some of this stuff the government is doing: http://willegan.com/2009/08/03/a-political-perspective/

By the way, I think Telstra have ruined the AFL website. That’s why Essendon can do the things it does, because it owns it’s own content and can publish it any where. As far as I am aware, Telstra owns the content for all other clubs.

Cheers & Go North!

Will

]]> By: Andrew McMillen http://onlinemarketingbanter.com/meet-australias-most-savvy-social-media-marketers/comment-page-1/#comment-2465 Andrew McMillen Mon, 17 Aug 2009 04:37:17 +0000 http://onlinemarketingbanter.com/?p=734#comment-2465 Interesting case study, James. I've zero interest in AFL, but your examination of their online presence was great. Thanks! Interesting case study, James. I’ve zero interest in AFL, but your examination of their online presence was great. Thanks!

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