Comments on: Meet Australia’s most savvy social media marketers

By: pp store aso

pp store aso — Tue, 22 Dec 2015 01:47:20 +0000

The particular Samsung Universe Verts post paid can be a house hold assoc pp store aso iated with creativity, type and also style having Very AMOLED capacitive touchscreen associated with full resolution. This presents Accelerometer sensor to get UI auto-rotate,pp store aso, Closeness sensor to get crash turn-off

By: supplier jersey grade ori

supplier jersey grade ori — Fri, 12 Dec 2014 17:11:53 +0000

Custom fitted clubs take into account your height, strength, club head speed and swing characteristics to give you the best
swing possible. However, if we were a local merchant it would probably get our attention finding out
that a competitor in another state is getting by without collecting tax revenue.
On top of their wide selection, the prices they offer are very reasonable.

By: Garfield

Garfield — Thu, 18 Sep 2014 11:54:21 +0000

Wow, that’s what I was searching for, what a information! existing here at this
website, thanks admin of this web site.

By: Rob Burne

Rob Burne — Wed, 24 Oct 2012 11:11:50 +0000

late reply but but i totaly agree with Essendon being a step ahead (hurts me to say that) at that time, lucky most big clubs have done a good job in 2012 showing they are not just sitting on their hands.

By: The 3 key lessons from my second year of blogging | Online Marketing Banter

The 3 key lessons from my second year of blogging | Online Marketing Banter — Wed, 20 Jan 2010 02:02:00 +0000

[...] studies – Including social media masterclass, Facebook marketing, sports marketing & not-for-profit [...]

By: What can a footy club teach us about social media? « Geeking For Good

What can a footy club teach us about social media? « Geeking For Good — Sun, 10 Jan 2010 06:09:35 +0000

[...] By keeping up with what non-profits are doing with social media, I’ve completely missed the great work of Essendon FC. Thanks to James at Online Marketing Banter for profiling their work – read more here: Meet Australia’s most savvy social media marketers. [...]

By: Teresa

Teresa — Fri, 21 Aug 2009 22:01:18 +0000

Hi James,
Nice article. Now is an important time for the Australian industry to demonstrate how local brands are embracing social media and and how it integrates and supports an organisations overall marketing strategy.

Examples such as these and others assist to quantify the potential and value of social media, which should hopefully inspire other marketers in Australia to consider the opportunity this channel presents.

Cheers
Teresa

By: James Duthie

James Duthie — Thu, 20 Aug 2009 12:19:56 +0000

@ portz, Jimmy & Megan – Thanks for chipping in with info about what other clubs are doing. West Coast’s Facebook presence in particular is impressive.

@Jimmy – I think Aussie companies have a long way to go in their adoption of social media in general. I won’t isolate it just to Twitter. Twitter is just one channel. Sportsgirl is a good example. I suspect their core objective as an online retailer is to increase the frequency of visitation to their site. Girls love to talk about fashion, so implementing forums & blogs is a good way to achieve that goal. As I mentioned in the post, I visit the Essendon site more frequently because of the user generated content.

At the end of the day, a business needs to define what it wants to achieve with social media. Once the objectives are set they can define the channels and technologies that are appropriate, which may or may not include Twitter.

By: Jimmy Coleman

Jimmy Coleman — Thu, 20 Aug 2009 05:07:57 +0000

Hi James,
I really enjoyed the article it’s great to see a footy club leading the social media landscape in OZ. Hopefully it’ll be a wake-up call for Australian businesses, SMM is here to stay so embrace it! Thanks to Portz for posting other clubs Twitter stats and also Megan, I’m really surprised to see how many fans West Coast has. My club Carlton could be doing more!

Different code I know but I’m a fan of Melbourne Victory on Facebook and they’re doing a great job of keeping everyone updated http://www.facebook.com/home.php?ref=home#/gomvfc?ref=nf they’re about to crack 7000 fans. They’ve obviously decided to focus on Facebook and not Twitter.

I had a question do you think OZ brands are underestimating the power of Twitter? I look at Sportsgirl who have a great web2.0 site with forums, blogs but no Twitter presence or Facebook activity! Are we not at a critical mass in this country yet to make Twitter worthwhile? Personally I think OZ companies are foolish not to incorporate Twitter into their communications strategy especially if they’re doing Facebook. Ultimately, I suppose it comes down to resources.

By: Megan

Megan — Thu, 20 Aug 2009 03:15:20 +0000

Thanks James, great article .

The West Coast Eagles do a pretty good job with facebook with more than 24,000 fans http://www.facebook.com/pages/West-Coast-Eagles/38862387223

Cheers

Megan