Comments on: Letting go of outdated marketing tactics http://onlinemarketingbanter.com/letting-go-of-outdated-marketing-tactics/ A Top 20 ranked Australian marketing blog Mon, 23 Jan 2012 15:37:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Is Google TV poised to change your online chiropractic marketing strategy? | Killer Shark Marketing http://onlinemarketingbanter.com/letting-go-of-outdated-marketing-tactics/comment-page-1/#comment-3318 Is Google TV poised to change your online chiropractic marketing strategy? | Killer Shark Marketing Thu, 14 Oct 2010 12:08:26 +0000 http://onlinemarketingbanter.com/?p=841#comment-3318 [...] publish” this quote courtesy of David Meerman Scott via James Duthie’s blog post “Letting go of outdated marketing tactics“. What you say, how you say it and how available you make it are factors to a successful [...] [...] publish” this quote courtesy of David Meerman Scott via James Duthie’s blog post “Letting go of outdated marketing tactics“. What you say, how you say it and how available you make it are factors to a successful [...]

]]> By: Google TV poised to change your online chiropractic marketing strategy | Your Chiropractic Internet Marketing blog on using Social Media - chiropracticinternetmarketing http://onlinemarketingbanter.com/letting-go-of-outdated-marketing-tactics/comment-page-1/#comment-3081 Google TV poised to change your online chiropractic marketing strategy | Your Chiropractic Internet Marketing blog on using Social Media - chiropracticinternetmarketing Thu, 17 Jun 2010 01:29:53 +0000 http://onlinemarketingbanter.com/?p=841#comment-3081 [...] publish” this quote courtesy of David Meerman Scott via James Duthie’s blog post “Letting go of outdated marketing tactics“. What you say, how you say it and how available you make it are factors to a successful [...] [...] publish” this quote courtesy of David Meerman Scott via James Duthie’s blog post “Letting go of outdated marketing tactics“. What you say, how you say it and how available you make it are factors to a successful [...]

]]> By: Shout SEO http://onlinemarketingbanter.com/letting-go-of-outdated-marketing-tactics/comment-page-1/#comment-2612 Shout SEO Mon, 05 Oct 2009 07:04:22 +0000 http://onlinemarketingbanter.com/?p=841#comment-2612 Very interesting example. My family owned real estate agencies in the past a I was brought up with it. No price marketing is aimed at letting market forces dictate the price. In areas where properties are difficult to value agents will with hold the price and try to cast the net as wide as possible. As well as annoying consumers, it is also aimed at "conditioning" the vendor. This means altering the vendors expectation on price. If they put a price on the property in the early stages of the camapign when the vendors expectations are too high, they are taking educated buyers who know the market to vendors who are still clinging onto an emotional price. Agents want to avoid this at all costs. I have friends in the real estate industry. They say that 95% of email enquiries are requesting a EPR. In the early days, prior to the net, waiting for the buyer may have worked. The buyer had not choice to call, and no choice but to give details to the agent if they wanted to get any service at all. However, now consumers do have choice, and they vote with their mouse if they dont get what they want. I totally agree that these tactics need to be revisited. Smart companies will capture email addresses and use them to add value and build relationship by alerting buyers of properties that are listed that match thier criteria. Very interesting example. My family owned real estate agencies in the past a I was brought up with it. No price marketing is aimed at letting market forces dictate the price. In areas where properties are difficult to value agents will with hold the price and try to cast the net as wide as possible. As well as annoying consumers, it is also aimed at “conditioning” the vendor. This means altering the vendors expectation on price. If they put a price on the property in the early stages of the camapign when the vendors expectations are too high, they are taking educated buyers who know the market to vendors who are still clinging onto an emotional price. Agents want to avoid this at all costs.
I have friends in the real estate industry. They say that 95% of email enquiries are requesting a EPR. In the early days, prior to the net, waiting for the buyer may have worked. The buyer had not choice to call, and no choice but to give details to the agent if they wanted to get any service at all. However, now consumers do have choice, and they vote with their mouse if they dont get what they want. I totally agree that these tactics need to be revisited. Smart companies will capture email addresses and use them to add value and build relationship by alerting buyers of properties that are listed that match thier criteria.

]]> By: Joe Revod http://onlinemarketingbanter.com/letting-go-of-outdated-marketing-tactics/comment-page-1/#comment-2569 Joe Revod Wed, 23 Sep 2009 08:49:11 +0000 http://onlinemarketingbanter.com/?p=841#comment-2569 Hi James, Really great post.Really inspiring. Actually i also agree with you in "You ARE what you publish". Everybody in this online businesses can be a publisher and sell their e-book. So, we must treat our customer as good as we can, don't let them bought an information for somebody else. From my own sight, do a soft selling to them is more more more better than do the hard selling anyway. Just like you James, you write an articles that gave us a lotssss lotsss information about online business, that's really great. I really appreciate it. (not like the other people who writing an article and at the end of his/her article he/she selling the product) That's why I can't wait to read your next article. Once again, Great post :) JoeRevod Hi James,

Really great post.Really inspiring.

Actually i also agree with you in “You ARE what you publish”.
Everybody in this online businesses can be a publisher and sell their e-book. So, we must treat our customer as good as we can, don’t let them bought an information for somebody else.
From my own sight, do a soft selling to them is more more more better than do the hard selling anyway.

Just like you James, you write an articles that gave us a lotssss lotsss information about online business, that’s really great.
I really appreciate it. (not like the other people who writing an article and at the end of his/her article he/she selling the product)
That’s why I can’t wait to read your next article.

Once again, Great post :)
JoeRevod

]]> By: Chris Anderson http://onlinemarketingbanter.com/letting-go-of-outdated-marketing-tactics/comment-page-1/#comment-2558 Chris Anderson Mon, 14 Sep 2009 12:27:52 +0000 http://onlinemarketingbanter.com/?p=841#comment-2558 Hey James, great post as always :) Having been looking for a new rental property over the last month and a bit, I can completely relate to this. It's so frustrating when the listing has little to know information, particularly photos of the property. I need to find a house that will fit mine and my girlfriend's stuff, and if enough decent photos were shown, I'd be able to make a much better judgement as to whether the place is worth inspecting or not. Some listing are great with photos, but at least half just give you one crappy shot of the front of the house/unit/flat which, frankly, tells you s**t all. Daniel's suggestion of a YouTube virtual tour would be tops (although it wouldn't have to be a YT video, a short Flash thingy of a bunch of photos would even be enough). Bottom line - we live in the "Information Age". People are looking for as much information as they can find - if you have good information, you'll earn their attention, their respect, and more than likely, their business. Hey James, great post as always :)

Having been looking for a new rental property over the last month and a bit, I can completely relate to this. It’s so frustrating when the listing has little to know information, particularly photos of the property.
I need to find a house that will fit mine and my girlfriend’s stuff, and if enough decent photos were shown, I’d be able to make a much better judgement as to whether the place is worth inspecting or not. Some listing are great with photos, but at least half just give you one crappy shot of the front of the house/unit/flat which, frankly, tells you s**t all.
Daniel’s suggestion of a YouTube virtual tour would be tops (although it wouldn’t have to be a YT video, a short Flash thingy of a bunch of photos would even be enough).

Bottom line – we live in the “Information Age”. People are looking for as much information as they can find – if you have good information, you’ll earn their attention, their respect, and more than likely, their business.

]]> By: James Duthie http://onlinemarketingbanter.com/letting-go-of-outdated-marketing-tactics/comment-page-1/#comment-2555 James Duthie Sun, 13 Sep 2009 07:13:24 +0000 http://onlinemarketingbanter.com/?p=841#comment-2555 @Oyst - Your last paragraph hits the nail on the head in particular. My experience from working directly with the sales guys is that they truly do believe it's their skill that closes the deal. Hence the obsession with face-to-face. I'm guessing they drink their own bath water as well... When I was in the market, I dealt with 2 agents in particular. One was fantastic, honest & trustworthy. I spoke to him on a weekly basis because he'd earned my trust. The other was your stereotypical real estate agent. Sleazy, shady and completely untrustworthy. I dealt with him only when necessary, which was occasionally as he managed a number of properties in the area I wanted to purchase in. Guess who I ended up buying off? The sleazy guy. Because he had the property that matched my needs. If it came down to sales skills, I'd have bought off the other guy every day of the week. @David - Thanks for dropping by again. So if you withhold information, what does that make you...? :) @Oyst – Your last paragraph hits the nail on the head in particular. My experience from working directly with the sales guys is that they truly do believe it’s their skill that closes the deal. Hence the obsession with face-to-face. I’m guessing they drink their own bath water as well…

When I was in the market, I dealt with 2 agents in particular. One was fantastic, honest & trustworthy. I spoke to him on a weekly basis because he’d earned my trust. The other was your stereotypical real estate agent. Sleazy, shady and completely untrustworthy. I dealt with him only when necessary, which was occasionally as he managed a number of properties in the area I wanted to purchase in.

Guess who I ended up buying off? The sleazy guy. Because he had the property that matched my needs. If it came down to sales skills, I’d have bought off the other guy every day of the week.

@David – Thanks for dropping by again. So if you withhold information, what does that make you…? :)

]]> By: Weekend Reading Edition #1 | http://onlinemarketingbanter.com/letting-go-of-outdated-marketing-tactics/comment-page-1/#comment-2553 Weekend Reading Edition #1 | Fri, 11 Sep 2009 21:38:18 +0000 http://onlinemarketingbanter.com/?p=841#comment-2553 [...] Letting go of outdated marketing tactics (Online Marketing Banter) Leave a Comment [...] [...] Letting go of outdated marketing tactics (Online Marketing Banter) Leave a Comment [...]

]]> By: David Meerman Scott http://onlinemarketingbanter.com/letting-go-of-outdated-marketing-tactics/comment-page-1/#comment-2551 David Meerman Scott Thu, 10 Sep 2009 22:08:15 +0000 http://onlinemarketingbanter.com/?p=841#comment-2551 Thanks James Damn, I love that quote. It is so true. If you publish brilliant stuff, you're brilliant. If you publish nothing, you are nothing. And if you publish crap, well... Thanks James

Damn, I love that quote. It is so true. If you publish brilliant stuff, you’re brilliant. If you publish nothing, you are nothing. And if you publish crap, well…

]]> By: Daniel Oyston http://onlinemarketingbanter.com/letting-go-of-outdated-marketing-tactics/comment-page-1/#comment-2550 Daniel Oyston Thu, 10 Sep 2009 21:54:12 +0000 http://onlinemarketingbanter.com/?p=841#comment-2550 Great post James. It seems to me that real estate agents are trying to “keep the power”. This is generally an acceptable tactic in the sales process, and often necessary, yet it shouldn’t be looked at in the same light as “devious” or “dirty”. It might be as simple as the salesperson saying “I’ll call you on Tuesday” rather than “Give me a call next week”. However, Real Estate Agents try and start the relationship by having the power and controlling people to make contact. It is not the right way to start the relationship. Instead, if they flooded the market with great information then their phone would probably ring of the hook. Put a guided tour on YouTube is one tactic that would help an agent qualify leads. Instead they withhold information in some sort of attempt to make the sale on the understanding that it is their skill as a salesperson that gets the deal rather than their ability to match the right house with the right people. Great post James. It seems to me that real estate agents are trying to “keep the power”. This is generally an acceptable tactic in the sales process, and often necessary, yet it shouldn’t be looked at in the same light as “devious” or “dirty”.

It might be as simple as the salesperson saying “I’ll call you on Tuesday” rather than “Give me a call next week”.

However, Real Estate Agents try and start the relationship by having the power and controlling people to make contact. It is not the right way to start the relationship.

Instead, if they flooded the market with great information then their phone would probably ring of the hook. Put a guided tour on YouTube is one tactic that would help an agent qualify leads.

Instead they withhold information in some sort of attempt to make the sale on the understanding that it is their skill as a salesperson that gets the deal rather than their ability to match the right house with the right people.

]]> By: inspiredworlds http://onlinemarketingbanter.com/letting-go-of-outdated-marketing-tactics/comment-page-1/#comment-2549 inspiredworlds Thu, 10 Sep 2009 21:26:03 +0000 http://onlinemarketingbanter.com/?p=841#comment-2549 they need to reverse this process and do it ebay style. owner lists property and sets a reserve price. people can visit the property offline. then they bid for it online. you have to user reviews to ensure it isn't gamed,etc... maybe draw in data from ebay, amazon, etc... now that would be cool! they need to reverse this process and do it ebay style.

owner lists property and sets a reserve price. people can visit the property offline. then they bid for it online. you have to user reviews to ensure it isn’t gamed,etc… maybe draw in data from ebay, amazon, etc…

now that would be cool!

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