Comments on: How to market (not whore) in Twitter

By: Mr VBIC

Mr VBIC — Sat, 06 Jun 2009 10:10:51 +0000

Thanks James. Helpful article. I’ve just started using twitter as part of my social media strategy. Cheers.

By: storygas

storygas — Fri, 27 Mar 2009 09:46:27 +0000

Awesome post — brought me to your blog (I like the brand names!)
I’m trying to apply all this to online drama and comedy series on my web show blog
http://www.storygas.com
- the same rules, unsurprisingly, seem to apply to web series where the shows are marketing themselves ‘in character’ on twitter.

By: Class Scheduling Software

Class Scheduling Software — Tue, 24 Mar 2009 07:15:26 +0000

Interesting article. Good to read. But as it is said in the above comments don’t use the name of the brands… Rest is all good

By: James Duthie

James Duthie — Sat, 21 Mar 2009 06:57:54 +0000

@Brett – Dell’s approach to Twitter is especially intriguing considering the work they do in other social channels to connect with customers (blogs, forums etc). Just seems strange that they don’t do the same thing via Twitter. Perhaps some time in the future…

@Fraser – I guess we’ll just have to agree that laziness is a subjective matter. I suspect some would consider not clicking through on the links provided to the Virgin & Jetstar accounts lazy. A quick view would have revealed failed broadcast attempts in Twitter. I’m trying to respect my regular readers time as I profiled both recently in a post discussing Australian brands on Twitter:

http://onlinemarketingbanter.com/australian-businesses-and-brands-on-twitter/

@Chris – A Dell hater I see. I’ve never actually used one of their products and I know some of them suck. But relatively speaking, they’re likely to suck a lot less than products put out by many other companies. I may be wrong, but with that much cash they must invest a lot in product development.

@Matt – Amen. And that’s something you won’t ever be able to do via Yammer…

By: inspiredworlds

inspiredworlds — Fri, 20 Mar 2009 14:01:59 +0000

interesting perspective re people power in twitter. for brands to effectively use twitter its more than just broadcasting, its about responding to customers and generating conversations on twitter.

By: Chris Anderson

Chris Anderson — Fri, 20 Mar 2009 10:11:38 +0000

Dude, don’t use the words “Dell”, “product” and “good” in the same sentence every again!

By: fraser thomson

fraser thomson — Fri, 20 Mar 2009 05:32:07 +0000

Funny you mention lazy marketing. in my book lazy marketing is using an example that doesn’t prove your theory – Dell. At least go into more detail (than 2 sentences) on the failed twitter campaigns of Virgin Blue and Jetstar.

By: nexbrett

nexbrett — Thu, 19 Mar 2009 21:31:29 +0000

Ah James.

Don’t we all love watching the smashed up cars as we drive by?

I think at the bottom of this all – people don’t like what Mr Mayer did because it stunk. It was a bad message, out of place, there was no correlation between the celebrity and the product – not even a rainbow connection between the two.

If he was plugging Maton’s range of new acoustic’s or ear plugs that protect your ears but don’t make concert’s sound awful – i doubt anyone would have noticed.

And spot on – Twitter is about about the interchange.
Also spot on – Dell… still didn’t get anywhere with my complaint – 2 calls, 4 emails, countless biaching on twitter and nothing – I gave up!