Comments on: Google local search has directory execs turning yellow

By: Will local advertising bypass search? | Search Engine People | Toronto

Will local advertising bypass search? | Search Engine People | Toronto — Thu, 02 Sep 2010 12:49:22 +0000

[...] over a year and a half ago I published a post proclaiming Google had legitimately cracked the local advertising market for the first time. It came on the back of Google releasing their iPhone application, which [...]

By: inspiredworlds

inspiredworlds — Thu, 16 Jul 2009 13:43:02 +0000

I avoided talking about local advertising in my blog post because I think local information has much greater potential than that. I agree that its one way of monetising by serving local ads. But there is a great use for it far bigger than advertising – though marketing people may disagree =). its about serving you local, highly relevant content and information services. which in turn will lead to highly relevant advertising lol

from a marketing perspective, nearby shops or restaurants could let u know of their offers like virtual coupons similar to what you recieve in the post.

By: Mark Bubner

Mark Bubner — Wed, 14 Jan 2009 09:21:20 +0000

Hi James,
Must say I agree with you that yellow pages will be worried. Google has had the search engine market nailed for years, and the others just don’t seem to be able to catch up.
What the mobile app does is enable google to further localise the search and make the results even more relevant. However you still need to search through results, and potentially contact the businesses to confirm which ones have what you need.

It’s for this reason I’ve been involved with the Launch of expertmagnet.com for the consulting and professional service market. we aim to turn the market 180 degrees, so that the buyer posts their request, and the sellers pitch back to them, saving the buyer time and effort.

Would love you to check out our site & share your thoughts.

Cheers,
Mark

By: James Duthie

James Duthie — Wed, 03 Dec 2008 09:44:42 +0000

Hey Lucio. What I’m saying is that Google’s new app takes local search to the next level. When I run a mobile search, I get Yellow Pages like results of real local businesses in my area. You don’t get this via browser search. For instance, if I search for restaurants, I get search results that list actual restaurants in my current post code (based on the GPS tracking in the iPhone).

When I say “Adwords needs to be developed with geo-targeting capabilities” I’m saying once Google provides advertising solutions that integrate GPS tracking, they have the perfect local search tool for both users and advertisers.

By: lucio

lucio — Tue, 02 Dec 2008 10:56:24 +0000

Hi James,
I’m not sure If i get your point here.
Are you talking/criticizing serving local results on normal browsers or mobile
“Adwords needs to be developed with geo-targeting capabilities”, it’s rioght now, it might not be the perfect model, but sure ads are targetable based on local user configurations.
Am I missing something?! Sorry If I am.
Lucio

By: James Duthie

James Duthie — Mon, 01 Dec 2008 09:52:21 +0000

Thanks for the kind words John. I’ll make sure I wire the $50 your way soon… As for Tamar, she’ll be back eventually. But for now I understand she’s working on a project that’ll ensure you have plenty to read from her next year. Maybe I’ll have to drop her another guest post soon to make sure her blog doesn’t whittle away.

Heading over to Pot Politics now (although not for the back links).

By: John Sullivan@POTPOLITICS™

John Sullivan@POTPOLITICS™ — Sat, 29 Nov 2008 09:00:52 +0000

Hi
That was about the best post I read in a while and I see every blog,eventually. Google has it all locked down.I used to have mixed feelings about that but once those adsense checks starting coming in….j/k
What an excellent blog I came via that girl Tamar’s blog and wrote her
to encourage her to get back to posting. Anyway I’m glad I stopped by
my blog is do follow if you want to work on some backlinks
Peace
Stumbled
Thanks