Comments on: Explaining the social web to clients

By: Educating the client: why it’s needed and how it helps you — Full Circle Studio - Small Business Marketing - Web Design, Graphic Design and More!

Thu, 29 Jan 2009 13:11:06 +0000

[...] Social Media Explaining the social web to clients – A method of explaining social media. From Australian blog Online Marketing [...]

By: Busting social media myths one by one | Online Marketing Banter

Busting social media myths one by one | Online Marketing Banter — Wed, 17 Dec 2008 12:20:20 +0000

[...] few weeks back I published an analogy I often use to explain the social web to our less than savvy prospective clients. Once clients [...]

By: James Duthie

James Duthie — Sun, 12 Oct 2008 12:42:43 +0000

@ Chris – Hey cuz. Good to see you over here. I’ve been working away at this quietly for a while. I see you’ve got a blog yourself set up as well. We’ll have to swap notes some time.

@ Vickie – Thanks for tuning in to my ramblings Naturally, any long time reader is entitled to swipe my ideas and use them as their own. I do it all the time…

@ Jobuda – Glad you enjoyed the analogy. Hope you have some success in bridging the digital divide. Don’t worry… the rest of the world will catch up one day. Except that once they acquaint themselves with web 2.0, we’ll be web 4.0

By: Joduba

Joduba — Sat, 11 Oct 2008 10:01:45 +0000

Hi James,

I think you analogy is great… but let me say that here in the center of Europe, some companies still believe that earth is Flat ;-)… they are not the majority, and we are seeing movements towards the right direction… but still a lot of work to do.

One of my activities is being active in bridging digital divide at Iwith.org foundation, but I’m starting to think that the gap between the Internet 1.0 users and the social media users is becoming more harmful than the first one…

If you are not in internet, you don’t miss it,.. perhaps your live is complex enough, and there are really nice things out there to do other than procrastinating on internet… but If you are “connected” but you doesn’t know that is the earth that revolve the Sun, and the Sun is moving element and so…

I like your analogy!

By: Vickie

Vickie — Sat, 11 Oct 2008 03:13:32 +0000

Ditto what Chris said but I’m a long-time reader. I think if I “borrow” your brilliant explanation, people might not look at me as if I’d just landed from Mars. Would you mind?

By: Chris Anderson

Chris Anderson — Thu, 09 Oct 2008 12:49:53 +0000

Hey, I can’t believe you’ve had such an awesome blog all this time and I never knew about it until now!
That’s a really apt way of describing social web. It’s always good to relate a new concept back to one people are familiar with. Nice work