Comments on: Dell brings buying power to the people

By: inspiredworlds

inspiredworlds — Sat, 23 May 2009 02:00:04 +0000

its that whole WOM mentality. i like it – getting the consumers to market to their friends.

By: Chris Anderson

Chris Anderson — Tue, 19 May 2009 07:04:01 +0000

Interesting concept. Kinda sounds like a reverse pyramid scheme in a way!
Of course, the downside is, you have to buy a Dell…

By: Guest Post on Australia’s top blog | Marketingeasy Internet Marketing Explained

Tue, 19 May 2009 06:50:35 +0000

[...] Visit James and read my post. [...]

By: Nathan Bush

Nathan Bush — Tue, 19 May 2009 03:07:13 +0000

Nice one guys. The real beauty I see here is that if people are buying a Dell anyway, they might think “I may as well throw it out there and see if anyone else might be thinking about buying one”. They then tell all their Facebook, Twitter friends that they are buying a Dell and if they are thinking about it as well it might be a good opportunity to get the price down. It gives the consumers a reason to tell the world about their purchase.

By: lucio ribeiro

lucio ribeiro — Mon, 18 May 2009 23:55:10 +0000

Hi James,
Thanks for being courageous and publish my post.
Yes it’s nothing new conceptually, but new on the way of implement.
I’m particularly interested to know what products will be available. There are two extremes here. Most of the target market (I’m assuming) is pretty much websavy, they tend to go for top shelf products rather than cheap-low ticket products. Will Dell really support a decent discount worth of sharing?
As far i understood Dell will pick the product to be offered rather than allowing users to decide details.
Let’s see if takes off.
Lucio

By: James Duthie

James Duthie — Mon, 18 May 2009 11:32:33 +0000

Interesting concept Lucio. I tend to agree it’s not necessarily a new way of selling, but rather an expansion of existing sales processes to your everyday Joe (enabled by social tools). I’ll be interested to see how it goes. I can’t see any reason why it wouldn’t work. Power to the people. Let’s just hope people don’t abuse it. I wouldn’t want to see invitations regularly appearing in my Tweets. Sounds a little Facebook Beacon-ish to me.