Howdy folks. Just a quick note to say I’m guest posting on my buddy Dave Harry’s blog today - Huomah. Dave is an SEO and social media guru and one of the more amusing, friendly and interesting bloggers I’ve met in my travels. If you haven’t checked his blog out I’d highly recommend it. My post, entitled ‘Do you have blog insurance‘ addresses the dangers of relying too heavily on social media as a traffic generation strategy. The post was inspired by Dave’s personal misfortune after he broke his hand and was unable to type/blog for weeks… Yargh! What a nightmare.
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I’ve tried a lot of traffic generation tactics since creating this blog. Some, like StumbleUpon, have been instant hits. Others have generated dismal results. Commenting on other digital marketing blogs was initially a tactic I’d discarded to the ‘dismal’ category. It was time consuming and rarely brought in more than the tiniest trickle of traffic. In order to comment, I needed to read a range of articles and develop intelligent thoughts to add to the conversation (not bad things really when you think about it…). I found I was spending up to an hour of my time in order to contribute just 5 or so comments to the blogosphere. It was so much easier to just press the magical ‘Thumbs Up’ button… Talk about lazy! It was only a couple of months later that I realised my attitude sucked and that commenting was one of the productive activities a blogger can partake in… Read the rest of this entry »
April has been a tough month. Aside from falling ill, I’ve also been busy keeping my personal life in order. As a result, my ability to blog regularly has been affected. Just three posts in 20+ days in April is evidence of that… hardly the quantity of work likely to maintain an engaged audience in a hyper crowded market. My struggle got me thinking about the issue of quantity vs quality, and whether it’s ok to publish a few crappy posts when you’re starved for time…?
Guest blogging rules. No shit Sherlock… I hear you saying. There are literally tonnes of articles out there already promoting the benefits of guest blogging. Glen Allsopp and Skellie are just a few of the many to openly write about their guest blog love. Wayne Smallman is another interesting contributor to the topic, due to his coverage of both the positives and negatives of guest blogging (yes… there are negatives). Yet despite all the guest blogging banter, I am yet to come across a case that provides tangible results. So on that note… welcome to my personal guest blogging story (particularly useful for blogging newbie’s).
The war between good and evil continues. But in a significant development, Dr Jekyll has landed a major blow against the evil Mr Hyde. It seems the world was quite amused with my case of schizophrenia. And the social media community in particular rallied behind Dr Jekyll’s cause. The end result was a traffic spike that sent Dr Jekyll into orgasmic overload…
Hey folks, just a quick note to let you know that I am guest posting on SEO Scoop today. My guest post investigates how one webmaster took his blog to the top 10 results of Google in just 4 months. What’s more amazing is that he competes in one of the most web’s competitive industries - SEO. Check out how he did it at SEO Scoop.
The article has been featured in Search Engine Watch’s top search news for today (links are listed at the bottom of the page). It also went hot and made the front page of Sphinn, my fav internet marketing social community.
If you read my blog regularly enough, you’ll know I enjoy using social media. I owe a hell of a lot to it. In fact, I’d probably still be waiting for my first visitor if it weren’t for StumbleUpon & Sphinn. However… lately I have been pondering its applicability as a legitimate corporate marketing tactic. Sure, social media works beautifully in driving traffic to tech and marketing blogs, but can it really stand up as a genuine tactic in the marketing mix…?
StumbleUpon is a blogger’s best friend, particularly for new bloggers such as myself. Quite simply there are few other ways (if any) to generate hundreds of new visitors at a time… without paying for it. So it was with some surprise that I discovered a ‘hidden’ feature this week that I suspect will give me more value from StumbleUpon than its’ traffic generation qualities…
Blog regularly. It’s the unwritten rule of the blogosphere. Actually… what the hell am I talking about? It’s probably THE most written about blogging rule on the web. Maki & Tony are just a few to discuss the virtues of regular blogging. So I won’t bother going any further into why it’s important. What I will do is show an example of the impact reduced blogging frequency has on your traffic.