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Authority. We all want it. Authority is sexy. Practically every blogger is chasing it in some way, shape or form. Authority brings power, respect, visibility, opportunities and loyal followers.
But establishing authority isn’t easy. I’d know… because I don’t have any. As a newbie to the blogosphere, I’m like millions of others out there trying to be seen and heard. Echo…echo… echooo
So how do you create authority?
Hey peeps. I’m at it again… this time guest posting with everyone’s favourite social butterfly - Shana Albert. If you’ve ever hung around the traps at Sphinn you’ll be certain to recognise Shana. If not, do yourself a favour and check out her fantastic social media blog. My post discusses the concept of karma within social media and the effect positive behaviour has on social media success. For those of you looking to boost your own social media karma, please consider helping Shana out with a guest spot of your own.
I’ve tried a lot of traffic generation tactics since creating this blog. Some, like StumbleUpon, have been instant hits. Others have generated dismal results. Commenting on other digital marketing blogs was initially a tactic I’d discarded to the ‘dismal’ category. It was time consuming and rarely brought in more than the tiniest trickle of traffic. In order to comment, I needed to read a range of articles and develop intelligent thoughts to add to the conversation (not bad things really when you think about it…). I found I was spending up to an hour of my time in order to contribute just 5 or so comments to the blogosphere. It was so much easier to just press the magical ‘Thumbs Up’ button… Talk about lazy! It was only a couple of months later that I realised my attitude sucked and that commenting was one of the productive activities a blogger can partake in… Read the rest of this entry »
Social media is a pretty basic process. Up until now I thought I had it all figured out - people submit content to their favourite community (such as Digg, Sphinn or StumbleUpon), other people read it and then vote for the stories they like. The articles that generate the most votes get the greatest exposure. Simple huh…? Sure… except it seems we’ve been taking one thing for granted… the fact that people actually read the stories…
I’m not crazy… at least I think I’m not. But of late I have noticed a certain phenomenon… certain behavioural traits… certain feelings… that just aren’t quite normal. In fact, I’m convinced I am the first person to recognise and diagnose their own split personality. Luckily, I seem to have a handle on both personalities. Furthermore, I’m also inherently aware of the potion that sparks my own transformation… social media. Allow me to introduce you to my alter egos - Dr Jekyll & Mr Hyde.
It may seem strange that I’m asking this question… particularly given that a number of my previous posts discuss the virtues of social media. But Lyndon Antcliff got me thinking about my social media habits with a recent post regarding social networking… or as he referred to it - notworking. And I have to admit, I am indeed guilty of the ‘not working’ syndrome at times.
StumbleUpon is a blogger’s best friend, particularly for new bloggers such as myself. Quite simply there are few other ways (if any) to generate hundreds of new visitors at a time… without paying for it. So it was with some surprise that I discovered a ‘hidden’ feature this week that I suspect will give me more value from StumbleUpon than its’ traffic generation qualities…