Reputation management

Anyone that follows the internet marketing community Sphinn would have noticed the linkbait storm that erupted over the last few days. For those that missed out, Lyndon Antcliff went public with an outrageously successful linkbait case study, in which he generated half a million page views and media mentions from Fox News and The Sun newspaper (Note - Lyndon later pulled the article from his site due to the ensuing controversy). Social media was the catalyst that allowed the story to snowball (Digg in particular). The only problem was that the article at the centre of the case study was a fake. The story, which included tales of 13 year old boys stealing their father’s credit card in order to hire hookers and rack up a $30,000 debt, was a complete fabrication…

Read the rest of this entry »