Relationship marketing

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All digital marketers are sluts

March 18, 2008 in James' rant, Relationship marketing | 2 comments

I have a theory. I’m sure it’s true. And it goes like this - Digital marketers are sluts! That’s right… sluts. They love jumping in to bed with new customers… they love the thrill of the chase… so much so that a range of sub industries have emerged to fulfill this primal urge (think SEO, Pay-Per-Click, Affiliate marketing etc). But when it comes to the development of meaningful long-term customer relationships, they’re out the door before the sun has risen…

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