Email marketing

You are currently browsing the archive for the Email marketing category.

The Internet is still a relatively new tool in the marketing mix. Sure… it’s been commercialised for over a decade, but it’s a mere baby when compared to TV, radio and print. As a result there’s a LOT of business people (and even marketing people) with more dollars than Internet marketing sense. So they come to us for help. They come to us with their problems… and their grand ideas. The only problem in this equation is sometimes their ideas really suck. So what happens when they’re not willing to deviate from their totally sucky plans…? Do we take their cash and implement a plan we know won’t work? Or do we take an ethical stance and tell them to take their ideas elsewhere…?

Read the rest of this entry »

Is it just me or is email marketing the ugly duckling of the online marketing world…? While social media and SEO continue to be red hot topics in communities such as Digg & Sphinn, poor old email marketing barely gets a mention. In fact, if you look at the top 100 stories on Sphinn right there’s not a single story relating to email marketing… not one. Here’s a break down of what people are voting for on Sphinn:

Read the rest of this entry »

Inspiration comes from the strangest places sometimes. Indeed, I would never have imagined my first blog post would relate to a boring transactional email. But I found a recent email from PayPal inspiring… Here it is:

Read the rest of this entry »