Comments on: Can social media cut it in the corporate marketing mix? http://onlinemarketingbanter.com/can-social-media-cut-it-in-corporate-marketing-mix/ A Top 20 ranked Australian marketing blog Mon, 23 Jan 2012 15:37:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ben Morris http://onlinemarketingbanter.com/can-social-media-cut-it-in-corporate-marketing-mix/comment-page-1/#comment-489 Ben Morris Thu, 19 Jun 2008 10:31:14 +0000 http://onlinemarketingbanter.com/can-social-media-cut-it-in-corporate-marketing-mix/#comment-489 Thanks for the article. I look after a bunch of corporate recruitment sites in the UK and social media has long been on the radar as a potential technique for driving more traffic towards our sites. Return on investment is absolutely critical for our business. When it comes down to it, the most important performance criteria for our sites is the quality of traffic rather than quantity - i.e. we want candidates, and decent ones at that. In this context I am suspicious of the value of social media in my own commercial context. What value is there is driving a large amount of low-quality traffic that pushes up your bounce rate and does not improve the rate of candidate acquisition? Given the amount of time and effort required to make a convincing go of social media, I can only really see it having value in an indirect sense - i.e. using it to boost the authority of your domains and indirectly improve your SERPs. Thanks for the article. I look after a bunch of corporate recruitment sites in the UK and social media has long been on the radar as a potential technique for driving more traffic towards our sites.

Return on investment is absolutely critical for our business. When it comes down to it, the most important performance criteria for our sites is the quality of traffic rather than quantity – i.e. we want candidates, and decent ones at that.

In this context I am suspicious of the value of social media in my own commercial context. What value is there is driving a large amount of low-quality traffic that pushes up your bounce rate and does not improve the rate of candidate acquisition?

Given the amount of time and effort required to make a convincing go of social media, I can only really see it having value in an indirect sense – i.e. using it to boost the authority of your domains and indirectly improve your SERPs.

]]> By: Why is email marketing so damn unsexy…? | Online Marketing Banter http://onlinemarketingbanter.com/can-social-media-cut-it-in-corporate-marketing-mix/comment-page-1/#comment-48 Why is email marketing so damn unsexy…? | Online Marketing Banter Wed, 05 Mar 2008 03:03:19 +0000 http://onlinemarketingbanter.com/can-social-media-cut-it-in-corporate-marketing-mix/#comment-48 [...] probably getting a little warmer here. Social media in particular is hot, hot, hot! But the ROI for social media simply can’t touch email. Not yet anyway. SEO consultancies are probably the only [...] [...] probably getting a little warmer here. Social media in particular is hot, hot, hot! But the ROI for social media simply can’t touch email. Not yet anyway. SEO consultancies are probably the only [...]

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