Comments on: Australian businesses and brands on Twitter

By: A case study in small business social media marketing | Online Marketing Banter

Wed, 16 Dec 2009 03:02:38 +0000

[...] I connected with Ann Nolan of Baby Sitters Directory earlier this year after compiling my list of Aussie businesses on Twitter (yes… it’s severely outdated now!). I was immediately fascinated with how a niche [...]

By: sarah j

sarah j — Mon, 16 Nov 2009 11:39:30 +0000

http://twitter.com/nrl – you should probably link to the correct NRL twitter account. Which actually has more than the AFL. You are correct though it is purly broadcast.

There has been some fence siting by Australian sports bodies due to fficial Sports brands in the US/UK being burnt with agressive social media strategies as well as a few minor disastors in both cricket and NRL here. It was a hot topic of conversation at a conference recently, the NRL’s New Media Manager was present – internal change management needed to occur before the strategy was embraced by a very traditional senior managment. She along with a new PR Manager have been given a little free reign to employ some strategies for 2010. Watch this space….

By: James Deck

James Deck — Tue, 10 Nov 2009 00:33:10 +0000

Nine months later, it is very interesting to see how these forward thinking Aussie companies have gone with Twitter.

They run the gamut from JetStar’s 5,411 followers to Westpac still having that February message referenced in your post.

By: Internet Company or Transitioning Company? - Behind Glass Walls

Internet Company or Transitioning Company? - Behind Glass Walls — Thu, 20 Aug 2009 11:32:38 +0000

[...] a pretty good list of Aussie companies on [...]

By: Clayton Cook

Clayton Cook — Fri, 31 Jul 2009 01:49:52 +0000

hmmmmm – I’ve always kept up-to-date with information technology and marketing trends. One of my favourite topics is Branding. I’ve developed a few of my own successfully. I’m just not convinced with Twitter. I am just not sure how people have time for it. While we have actively used LinkedIN and Facebook, etc as business experiments, I haven’t had any ‘real’ positive feedback from ‘BUSINESS’. 200 followers or 1000 doesn’t sound a very good return on investment to me. I couldn’t justify allocating much time at all to any staff to keep a Twitter account active at this stage.
I personally think it to be a FAD and society will have moved on within 18months.
I will continue to watch with interest though.

By: Lisa Smith

Lisa Smith — Fri, 10 Jul 2009 06:39:34 +0000

Hi, I’m doing the same as Paul, I’ve been on twitter for several months personally as @lisacsmith4 but it’s been interesting watching two brands I have started on twitter, both Aussie companies through and through – @anreps (sell your home your way) and @geewizauctions (a new player in the real estate industry – online auctions to be precise).

I think the fact that I used a photo of a woman on geewiz and a logo on anreps possibly explains the difference in followers, nearly double for the young lady!! I wasn’t surprised, people like to think there is a person behind the computer.

By: Paul McKeon

Paul McKeon — Mon, 06 Jul 2009 07:33:11 +0000

Thought I might belatedly drop the name of my law firm. We’ve been twittering as @deacons since April 08. Cheers!

By: Ian Lyons

Ian Lyons — Thu, 21 May 2009 04:00:13 +0000

Hey James,

I’ve tried most of the wikis out there and find that Google Sites is the easiest to use for most people – therefore great as a social collaboration tool.

The other option is to move this to a Google spreadsheet like the one that exists for musicians. It’s collaborative, has rollback functionality, alerts and you can embed it into this page.

Cheers,
Ian

By: Australian Companies and Twitter « Smart Selling Blog

Australian Companies and Twitter « Smart Selling Blog — Sat, 04 Apr 2009 01:31:57 +0000

[...] Funnily enough, through using Twitter I connected to @JamesDuthie and found a very interesting article he wrote about Australian businesses and brands on Twitter. [...]

By: Guest post on SEO Scoop | Online Marketing Banter

Guest post on SEO Scoop | Online Marketing Banter — Thu, 02 Apr 2009 02:16:34 +0000

[...] study on niche SEO targeting. More specifically, I’ve provided a summary of how my list of Aussie brands on Twitter shot straight to a top two position in Google within a matter of weeks, and immediately became the [...]