Comments on: A case study on why blog commenting kicks ass http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/ A Top 10 ranked Australian marketing blog Tue, 18 Nov 2008 15:08:28 +0000 http://wordpress.org/?v=2.6.3 By: The dysfunctional personalities of Sphinn | Online Marketing Banter http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-1390 The dysfunctional personalities of Sphinn | Online Marketing Banter Mon, 15 Sep 2008 11:37:36 +0000 http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-1390 [...] has read Dosh Dosh’s article about the value of commenting (or perhaps even my own article on blog commenting). Unfortunately, they seem to have missed the point. Indeed, the irony is that repeatedly leaving [...] [...] has read Dosh Dosh’s article about the value of commenting (or perhaps even my own article on blog commenting). Unfortunately, they seem to have missed the point. Indeed, the irony is that repeatedly leaving [...]

]]> By: James Duthie http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-426 James Duthie Mon, 02 Jun 2008 11:48:22 +0000 http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-426 @DJ - Sounds like you've got a nice process there for Entrecard. SU is tough. I think you just have to take it for what it is though. Low converting traffic. I think the best plan is to write compelling content. After all, it is content that draws people in. @ Laurent - Sending an email through now. Looking forward to checking it out. @DJ - Sounds like you’ve got a nice process there for Entrecard. SU is tough. I think you just have to take it for what it is though. Low converting traffic. I think the best plan is to write compelling content. After all, it is content that draws people in.

@ Laurent - Sending an email through now. Looking forward to checking it out.

]]> By: laurent http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-421 laurent Thu, 29 May 2008 23:16:20 +0000 http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-421 @james we're in beta, would you be interested to take a look at it? Email me if you do please @james we’re in beta, would you be interested to take a look at it? Email me if you do please

]]> By: DJ @ Fermentarium http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-420 DJ @ Fermentarium Thu, 29 May 2008 17:15:27 +0000 http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-420 Good points! I've noticed that about SU and Entrecard. One thing I've done to combat the Entrecard drive-by-droppings is to add a special powerdropping page. On the page I've placed links to the RSS feed, and other social media links to connect with me elsewhere. I've seen a large jump in subscribers since I added the page. The idea is to hook them in the 20 seconds they are visiting your page. In this case, they might be looking for twitter followers, RSS feeds, or other ways to connect. Eventually they come back as a reader!! : Now if I could only figure out a plan for SU users... Good points! I’ve noticed that about SU and Entrecard.

One thing I’ve done to combat the Entrecard drive-by-droppings is to add a special powerdropping page. On the page I’ve placed links to the RSS feed, and other social media links to connect with me elsewhere. I’ve seen a large jump in subscribers since I added the page. The idea is to hook them in the 20 seconds they are visiting your page. In this case, they might be looking for twitter followers, RSS feeds, or other ways to connect.

Eventually they come back as a reader!! :

Now if I could only figure out a plan for SU users…

]]> By: James Duthie http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-416 James Duthie Thu, 29 May 2008 03:06:36 +0000 http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-416 @ laurent - the application sounds interesting. I'm sure you've already considered it, but you should think about lending it to some bloggers to review. @ Arnie - the work/blogging balance is indeed a fine art. I've found that if you cut all other unnecessary things out of your life (girlfriend, family, friends etc) it's easy enough to maintain... :) @ laurent - the application sounds interesting. I’m sure you’ve already considered it, but you should think about lending it to some bloggers to review.

@ Arnie - the work/blogging balance is indeed a fine art. I’ve found that if you cut all other unnecessary things out of your life (girlfriend, family, friends etc) it’s easy enough to maintain… :)

]]> By: Arnie http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-415 Arnie Wed, 28 May 2008 19:13:37 +0000 http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-415 laurent - that makes me feel a little better, but I can't even keep up with James. I am lucky to follow 10 good sites, maybe 20, but I have to get work done too. :-) laurent - that makes me feel a little better, but I can’t even keep up with James. I am lucky to follow 10 good sites, maybe 20, but I have to get work done too. :-)

]]> By: laurent http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-414 laurent Wed, 28 May 2008 15:09:55 +0000 http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-414 Robin & James I should have been clearer. We follow those blogs as a team (small start up = small team). Our application allows us to scan hundreds of posts easily, spending 3 sec on each feed to see if it's relevant to what we do. If it is, we read the full post and may comment. So it takes around 2 hrs per day. That's a lot for us stretched on so many tasks but we think it's worth it. Robin & James
I should have been clearer. We follow those blogs as a team (small start up = small team). Our application allows us to scan hundreds of posts easily, spending 3 sec on each feed to see if it’s relevant to what we do. If it is, we read the full post and may comment. So it takes around 2 hrs per day. That’s a lot for us stretched on so many tasks but we think it’s worth it.

]]> By: James Duthie http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-413 James Duthie Wed, 28 May 2008 11:51:44 +0000 http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-413 That's right Robin. There's a whole heap of benefits associated with the relationships you develop via blog comments, including those you've mentioned. I'd add guest blogging opportunities to the mix as well (something I'm a little crazy for right now... as you'll find out over the next few weeks). It doesn't happen immediately , which is why most people give up. Oh well... Their loss. That’s right Robin. There’s a whole heap of benefits associated with the relationships you develop via blog comments, including those you’ve mentioned. I’d add guest blogging opportunities to the mix as well (something I’m a little crazy for right now… as you’ll find out over the next few weeks).

It doesn’t happen immediately , which is why most people give up. Oh well… Their loss.

]]> By: Robin Cannon http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-412 Robin Cannon Wed, 28 May 2008 09:29:00 +0000 http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-412 I've definitely started to notice the wider benefits of blog commenting. It's not just direct return traffic from those blogs, it's when they mention you in another post, or start stumbling/sphinning/etc your posts. E.g. a big initial spike for Fog of Eternity's traffic was when you gave it a bit of a profile on Sphinn. I don't think I could monitor 600+ blogs as Laurent does. I have about 40/50 in my Google Reader, but more specifically I have a (consistently evaluated and updated) a "Top 10" list of blogs that I try to comment on every single time they post. I've found that really useful and worthwhile in terms of relationship building and return traffic. I’ve definitely started to notice the wider benefits of blog commenting. It’s not just direct return traffic from those blogs, it’s when they mention you in another post, or start stumbling/sphinning/etc your posts. E.g. a big initial spike for Fog of Eternity’s traffic was when you gave it a bit of a profile on Sphinn.

I don’t think I could monitor 600+ blogs as Laurent does. I have about 40/50 in my Google Reader, but more specifically I have a (consistently evaluated and updated) a “Top 10″ list of blogs that I try to comment on every single time they post. I’ve found that really useful and worthwhile in terms of relationship building and return traffic.

]]> By: James Duthie http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-410 James Duthie Wed, 28 May 2008 02:53:27 +0000 http://onlinemarketingbanter.com/a-case-study-on-the-value-of-blog-commenting/#comment-410 Wow Laurent... 600 marketing blogs! That's impressive. I struggle to monitor about 30 on an ongoing basis. I can only imagine how full your RSS reader gets. Relationship building really needs to be your primary goal ahead of traffic quantity. Many people won't have the time and patience for it... and that's fine. It's a personal choice. But for those who do the long-term benefits are very real. Wow Laurent… 600 marketing blogs! That’s impressive. I struggle to monitor about 30 on an ongoing basis. I can only imagine how full your RSS reader gets.

Relationship building really needs to be your primary goal ahead of traffic quantity. Many people won’t have the time and patience for it… and that’s fine. It’s a personal choice. But for those who do the long-term benefits are very real.

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